Intense, the electric mountain bike manufacturer being distributed to dealers exclusively by Parts Unlimited, has launched a reveal video of its new Tazer model to get dealers hyped up for ...

When I took my post as the associate editor of Powersports Business more than six months ago, I had some experience with most of the different powersports vehicles.

Those of you in holiday preparation mode, a reminder to not forget about your online shopper.

I have never in my travels found a dealer who does not have some old product in stock, hanging on the wall or a shelf that refuses to be sold. ...

There’s a recipe for success when it comes to planning and creating a successful marketing campaign. In fact, there are four critical components to every marketing initiative: No. 1 is ...

Here’s a crazy thing to think about: Currently, there is no difference between the retailing of illegal drugs and youth-designed ATVs and motorcycles. They’re both illegal to sell. Of course, ...