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Dealership ends relationship with Harley-Davidson after 45 years

Doerflers’ Harley-Davidson in Hays, Kansas, has lost its Harley-Davidson franchise, according to owners Brian and Deanna Doerfler.

Brian is quoted in the Hays Post: “Currently, there are many challenges within the Powersports market. Franchise requirements for a small-market Harley dealership are no longer financially conducive to a market our size. After months of debate and with a heavy heart, a voluntary buyout from the Harley-Davidson Motor Company has been accepted.”

In a website posting on Wednesday, a headline says “Doerflers’ H-D Says Goodbye to the Harley-Davidson Franchise.”

“Opinions? Concerns? Be heard! Speak with Harley-Davidson Customer Care” with mailing address and phone numbers included for the Motor Co. in Milwaukee.

The dealership also shared the news to its 4,500 followers on Facebook.

As one Facebook commenter writes: “Everyone at Doerflers is so down to earth an easy to talk to. Never to busy to take the time to make sure each an everyone of us felt like we were important an part of the family. Thank You all for the great hospitality that you always showed each an every one of us! You will definitely be missed.”

Read the report in the Hays Post here.

— Dave McMahon, editor

3 comments

  1. Harley - Davidson cannot see the forest through the trees. They are heading towards being a grass roots company again but have the blinders on for how they got to where they are. They need to support the grass root dealers that stuck with them through thick and thin.

  2. FYI... we did not LOOSE our franchise... we chose to not discontinue our contract.

  3. Wake up Harley....The big MALL Stores are NO GOOD....I myself won't do my buying from them....Small home town dealers is where its at,They know your name when you walk in and your kids play with there kids at school and at the park....Small Family dealers ....Remember that Harley!!!!

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