Personal Watercraft
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Taiga partners with Texas service provider
Taiga has partnered with Float On, an Austin-based boat-rental company, offering the electric Orca Carbon PWC to consumers in Texas.
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Kawasaki reveals 2024 Jet Ski models
Kawasaki is celebrating the 50th anniversary of Jet Ski with a wide range of 2024 models, including the Jet Ski…
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Boundary Layer Technologies reveals prototype of new hydrofoil watercraft
The company also announced that it sold more than $2.7 million worth of inventory of the Valo Hyperfoil, which is…
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BRP receives Red Dot Awards for design and innovation
BRP has been recognized for its Lynx Shredder, Manitou Cruise, Ski-Doo MXZ X-RS and Sea-Doo Explorer models.
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LIQUI MOLY USA renews PWC series race sponsorships
LIQUI MOLY USA announces the renewal of its title sponsorships of the Pro Watercross and Full Throttle WaterX racing series.
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Kawasaki Jet Ski celebrates 50 years of the PWC
When the original Jet Ski watercraft debuted in 1973, it created a whole new lifestyle of having fun on the…
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Electric PWC hits Miami Boat Show
Taiga Motors is attending the Miami Boat Show with its new Orca Carbon, the industry’s first electric personal watercraft. Taiga…
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July personal watercraft, boat sales trends revealed
BMO Capital Markets analyst Gerrick Johnson has provided a research note to Powersports Business following the release of preliminary data…
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2023 Sea-Doo press intro ride? We’re in!
Powersports Business took the water on Tuesday in north Florida thanks to a coveted invite from our friend Tim McKercher…
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Sea-Doo launches 2023 lineup at Club BRP
With dealers from across the world in attendance, BRP revealed its 2023 Sea-Doo lineup on Sunday night in Salt Lake…
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PWC world champion Eric Francis, 36, passes away during race
World champion personal watercraft racer Eric Francis, 36, has died during a race in Guadalupe, according to a report on…
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U.S. PWC May retail registrations declined vs. May 2021: SSI
BMO Capital Markets analyst Gerrick Johnson has provided Powersports Business with a research note following the release of preliminary data…
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Kawasaki releases 2023 Jet Ski model lineup
Kawasaki today released its 2023 Jet Ski model lineup, with the 2023 Kawasaki Jet Ski SX-R 160 four-stroke stand-up personal…
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Dealership claims WaveRunner CSI Award
The dealership awards for 2021 performance continue to roll in, so let the world know if your dealership staff helped…
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Dealership named Sea-Doo District Dealer of the Year
Cedar Creek Motorsports in Cedarburg, Wisconsin, has been named a Sea-Doo 2021 District Dealer of the Year for the Central…
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Dealership named White Diamond Dealer for Yamaha WaveRunner sales
Is your dealership starting to reap the rewards from your OEM partners for 2021 sales success? We’re beginning to learn…
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Yamaha turns to company veteran to head Marine Connected Division
Yamaha Marine Connected Division, leading all facets of the Connected Boat experience, including working with Yamaha’s internal product development teams…
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Yamaha WaterCraft recognized for marketing excellence at Miami Boat Show
Yamaha WaterCraft was recognized for marketing excellence by the Marine Marketers of America, winning first place for the boating industry’s…
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PWC racing circuit gets new sponsor
The personal watercraft racing circuit on the West Coast just got added support with news that high-performance engine lubricant and…
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Yamaha to purchase boating technology company, enhancing PWC experience
Kennesaw, Georgia-based Yamaha Motor Corporation, U.S.A. today announced its intention to purchase Siren Marine, manufacturer of marine-based IoT (Internet of…
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