News
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Dealership leverages media partnerships for exposure
We’ve all seen the Saturday morning newscast featuring a reporter on the scene at the local powersports dealership to highlight…
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Harley-Davidson Screamin’ Eagle factory team to compete at King of the Baggers series
A new Harley-Davidson Screamin’ Eagle factory racing team will compete in MotoAmerica King of the Baggers, held in conjunction with…
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Select Yamaha Powersurge models already sold out: video
Yamaha snowmobiles product manager Jaret Smith. With snowmobile pre-orders in full swing for all four major OEMs, it’s likely the…
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Triumph announces 2022 Scrambler 1200 XC, XE and 1200 Steve McQueen edition
First launched in 2018, the Triumph Scrambler 1200 has become a modern Triumph icon, setting a new benchmark for the…
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FLY Racing unveils Kinetic Mesh racewear
FLY Racing has announced the newest addition to its lineup, the 2021.5 Kinetic Mesh gear.The “soft launch” offers the product…
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Harley-Davidson, Aerosmith announce limited edition apparel line
Get A Grip – you’ll no longer have to Dream On to offer customers new Aerosmith-inspired Harley-Davidson apparel. Harley-Davidson and…
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New dates, route announced for Suffragists Centennial Motorcycle Ride
The Suffragists Centennial Motorcycle Ride cross-country riders will kick off its three-week celebration in Portland, Oregon, on July 31, 2021.…
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Polaris Slingshot, NBA’s Penny Hardaway partner to ‘Light It Up Blue’
Polaris Slingshot and NBA alum and Memphis basketball head coach Anfernee “Penny” Hardaway partnered to “Light It Up Blue” in…
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‘American Super Ticket’ offers both MotoAmerica Road Racing and Progressive American Flat Track
True fans of motorcycle racing might not want to be anywhere but Georgia the weekend of April 30-May 1 –…
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High Lifter Mud Nationals underway in Arkansas
Got your favorite side-by-side all cleaned up for spring? Bring it on down to the 2021 High Lifter Mud Nationals…
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Customer returns after 12 years: Instagram
Throughout 2020 most dealerships have noticed an influx of new customers, while also seeing longtime enthusiasts eventually returning to the…
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Honda announces recall of 2021 CRF450R
Honda has announced it is issuing a Recall Notice on certain 2021 CRF450R motorcycles to replace the drive chain. It…
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Polaris partners with International Female Ride Day to #FocusFemaleForward
Polaris has announced it’s again joining forces with International Female Ride Day (IFRD) to further celebrate and accelerate the participation…
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EMK Capital to acquire Cardo Systems from Fortissimo Capital
Cardo Systems has announced that EMK Capital has acquired Cardo Systems from Fortissimo Capital and Dr. Abraham Glezerman, its founder…
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Honda introduces special edition side-by-sides
American Honda has announced an expansion of its side-by-side lineup for 2021, with new Special Edition versions of the Talon…
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Levi LaVallee snowmobiles through Minnesota city: video
Levi LaVallee, professional snowmobiler extraordinaire. You might remember him from the time he did a backflip before the Super Bowl…
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RawHyde Adventures opens Zakar Overland Terrain Park and Event Center in Mojave Desert
RawHyde Adventures has announced the opening of its new Zakar Overland Terrain Park and Event Center. Located in the heart…
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Harley-Davidson Pan America 1250 wins Best Bike at Bangkok Motor Show: report
The Harley-Davidson Pan America 1250, the company’s first adventure touring bike, has received the Best Bike award at the Bangkok…
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Yamaha offers support for disaster recovery efforts
A devastating tornado in the town of Newnan, Georgia, has proven how the One Yamaha Team can work together for…
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