Dealership leverages media partnerships for exposure

We’ve all seen the Saturday morning newscast featuring a reporter on the scene at the local powersports dealership to highlight an event, or one of its employees offering some advice on the upcoming season (whichever might be approaching).

But how does a dealership go about becoming part of that segment?

Powersports Business interviewed Myrtle Beach Harley-Davidson events coordinator Jenn Deluca in its latest digital edition to learn how they have leveraged numerous media outlet partnerships for mutual benefit.

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