Dealers
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DEI introduces under seat heat shield kits for Honda Pioneer
The new under seat heat shield blocks excessive heat from the engine bay and lowers temperatures on the seat and…
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BRP reveals 2024 Can-Am Maverick R
The Maverick R touts a 240-horsepower engine, Dual Clutch Transmission (DCT), unrivaled suspension travel, and a suite of enhanced technology…
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Honda confirms retro-inspired Monkey and Super Cub back for 2024
Honda is a pioneer in the mini-moto category, and the brand's collection of pint-sized, fun two-wheelers has never been stronger.
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2024 MY: Suzuki announces return of KingQuad 400, QuadSport Z90 Youth ATVs
In 1983, Suzuki introduced the world's first 4-wheel ATV, which brought the ATV category new thinking, new engineering, and more…
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Yamaha Bicycles launches all-new e-commerce platform
Live now on the Yamaha website, e-bike enthusiasts can purchase their new Yamaha Power Assist Bicycle online and pick up…
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PSB highlights August aftermarket products
Some of the latest aftermarket product releases come from Z1R, Quadboss, Drag Specialties, and SVV Works.
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Video: Wolverine X2 1000 Walkaround
Powersports Business recently joined the Yamaha team in Taylorsville, North Carolina, to check out the new Wolverine X2 1000. We…
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Sea-Doo, Manitou push limits with 2024 watercraft reveal
BRP Inc. continues to push the boundaries with the 2024 Sea-Doo and Manitou product lineup featuring key performance and styling…
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BRP drops pandemic-era surcharges for 2024
While surcharges were seen as legitimate during the pandemic, to continue to hit consumers with these fees for a third…
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Rain at Bonneville leads to cancelation of Land Speed Championship
Following powerful rainstorms in the area during the past week, and with even more rain on the way, the event…
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QuietKat reveals latest off-road capable electric bike
The Lynx establishes a new category for QuietKat, as it takes its proven off-road capabilities and blends it with a…
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Parts Unlimited announces hire of e-bike category manager
Earlin Rosa has been named Parts Unlimited's Eastern e-bike category manager.
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Record number of OEMs commit to ’24 AIMExpo
Aprilia, GASGAS, Husqvarna, Indian, Kawasaki, KTM, Moto Guzzi, Moto Morini, MV Agusta, Piaggio, Slingshot, Suzuki, Triumph, Vespa, and Yamaha will…
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Accelerate attendee, owner markets dealership’s personality
U Motors’s social media showcases the fun that employees have in the dealership. The owner explains that this type of…
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Off-road EV maker Taiga doubles Q2 revenue
Taiga says its production has seen a strong ramp-up lately, and produced 178 snowmobiles and personal watercraft (Orca Carbon) during…
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Royal Enfield to display original “motor bicycle” replica
Royal Enfield’s one-of-a-kind Project Origin “motor bicycle” 1901 replica will make its New England debut on September 29 at “The…
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New Hampshire dealership sold after 45 years of same ownership
Freedom Cycle of Concord, New Hampshire, established in 1977 by Rupert Dance, has been acquired by the MOMS dealership group.
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Segway Powersports invites industry to watch product reveal
The live-streamed Keynote address will include a technical presentation highlighting the many innovative performance, safety, and comfort features of its…
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When will electric become mainstream and how can we get there?
Will electric powersports vehicles be as successful as Tesla has been in the automotive space? So far, the jury is…
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MOTOTV Networks returns as sponsor of the 2023 Accelerate Conference
Dealers will be able to speak directly to MOTOTV reps at Accelerate to learn how the company's services can benefit…
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