Dealers
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CycleCrunch rebrands as Revtero
Marking the launch of Revtero, the platform is extending exclusive, invitation-only promotional offers to the first 50 dealerships that subscribe…
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New smart helmet coming to U.S.
CEO and co-founder Alfred Boyadgis converses with PSB while riding his motorcycle about the features of the new helmet.
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MIC: Motorcycle segment up through Q2
The Motorcycle Industry Council is reporting that among leading brands, sales of new motorcycles and scooters increased 4.7 percent through…
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BMW Motorrad Days Americas to be held with Barber Vintage Festival
Taking place from October 6-8, 2023, BMW Motorrad Days Americas will be a celebration of the storied 100-year history of…
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Parts Unlimited names Fiedor as new Central region sales rep
Fiedor brings several years of powersports industry experience, including parts and after-sales management at the dealer level, to her new…
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Harley and Post Malone collaborate on apparel collection
The Post Malone x Harley-Davidson collection is a combination of collaborative partner branding, clean and contemporary text designs, chrome treatments,…
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Best-In-Class – New Unit Sales: Jet City Harley-Davidson
Terry Thompson, sales manager of Jet City Harley-Davidson, explains how the dealership boosts new unit sales through its sales programs…
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Ninja ZX-10R and Z900 return to Kawasaki’s 2024 motorcycle lineup
The Ninja ZX-10R and Ninja ZX-10R KRT Edition supersport will be available in both ABS and non-ABS versions. The Z900…
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Polaris unveils Ranger XD 1500, a new class of extreme duty UTVs, at dealer show in Nashville
Dealers and their families showed out in force, along with nearly as many Polaris employees to highlight the new products…
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Greenger partners with DRT Racing for youth supermoto series
This partnership will help propel young riders to a new level and mold them into future supermoto professionals while also…
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U.S. Senate honors 50 years of MSF
10,000,000 motorcyclists have taken the Basic RiderCourse taught by MSF RiderCoaches in the last 50 years.
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Polaris unveils Ranger UTV and other 2024 off-road models
When we got the invite to attend the Polaris' summer dealer meeting in Nashville, we were excited get together with…
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Harley up a percentage point in North America for Q2
North America retail performance was up 1%, driven by strength in core categories such as Grand American Touring and Cruiser,…
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Synchrony returns as Platinum sponsor of the 2023 Accelerate Conference
Synchrony’s programs aim to drive increased sales at your dealership, cultivate lasting relationships, enhance the customer experience, and meet the…
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Yamaha reveals 2024 ATV and Side-by-Side lineup
Yamaha has introduced a wide array of new ORVs that meet the demands of enthusiasts and fit many jobsite and…
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AMA thanks all involved in 2023 Vintage Motorcycle Days event
The event is one of the largest single-weekend events in all of motorcycling, including North America’s largest motorcycle swap meet,…
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Sturgis announces fundraiser to help kids with cancer
Motorcyclists who participate in the “Ride for Kids to The Chip” fundraiser will be offered multiple perks, including special access…
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Last chance to nominate dealers, industry leaders for Accelerate awards
Powersports Business will accept 2023 Accelerate Conference 40 Under 40, Women With Spark, and Best-In-Class award nomination forms through July…
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Sea-Doo sets date for 2024 model year launch
More than 2,500 dealers are expected to converge at Club BRP this year, coming from around the globe to see…
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Yamaha launches year-long celebration of 50 years of the YZ
Yamaha is excited to share the story of the YZ and will continue to look back to iconic moments during…
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