Dealers
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Synchrony expands point-of-sale financing with acquisition of Versatile Credit
Synchrony plans to maintain Versatile’s business strategy, management team, and relationships with other lending partners, while accelerating development of new…
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Steven Towers expands Harley-Davidson portfolio with Baton Rouge acquisition
The sale marks another milestone in Towers’ growing Harley-Davidson dealership group, which now includes five locations across four states.
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Triumph expands into youth electric off-road market with new TXP range powered by OSET
Two age-specific TXP models mark Triumph’s first youth EV lineup — offering scalable performance, built-in safety, and a family-focused sales…
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Sandy Scullion discusses new launches and focus on powersports at Club BRP
In Episode 38 of the Power Hour podcast, we sat down with BRP President of Powersports and Marine, Sandy Scullion,…
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Zero Motorcycles expands global footprint, names new PR partner
The shift of key global functions from Scotts Valley, California, to Zero’s European headquarters marks a strategic evolution for the…
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Young Powersports rallies volunteers to aid homeless teens in Utah
The event, held this evening at Young Powersports XL Centerville, will bring together volunteers from the Young Automotive Group, community…
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RideNow Chandler earns Sea-Doo’s U.S. Dealer of the Year Award
The dealership’s customer-first approach and strong local relationships with boaters in the Phoenix area played a key role in earning…
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The dealer playbook for an uncertain economy
Industry veteran Melissa Coffey writes about how powersports dealers can weather the storm and adapt their business during a down-market…
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Massimo deploys Claude AI to strengthen dealer, customer support
The company says the move is designed to improve efficiency across sales, supply chain, finance, marketing, and customer service, while…
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MIC: Consumer confidence slips in August, big-ticket buying signals mixed
Buying conditions for durable goods — which include motorcycles, ATVs, and other powersports vehicles — dropped to their weakest point…
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Survey highlights loan calculation errors, compliance struggles across lending industry
Carleton, a provider of compliant loan calculation and disclosure solutions, has released results from a nationwide survey showing widespread calculation…
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Personal planning moves under One Big Beautiful Bill
CFPs Brad Stanek and Paulina Matel at Morgan Stanley lay out the personal financial planning moves every dealership owner should…
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NPDA DealerConnect sees attendance boost, sets stage for PSB’s Accelerate 2026
Held September 21–23 at the Hilton Columbus Downtown, DealerConnect 2025 drove home its message as “a meeting for dealers, by…
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Vanderhall begins deliveries of electric Brawley GTS, strengthens dealer network
The Brawley GTS, priced from $49,950, introduces a fully enclosed, climate-controlled four-seat cabin to the off-road EV segment, targeting riders…
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Minnesota BRP dealership acquired by Bradford Powersports
Bill Bradford purchased Brother's Motorsports on Sept. 23, nearly three years after the entrepreneur purchased his first powersports dealership in…
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Triumph adds new race-ready TF 450-X to its 2026 off-road lineup
With a 62.4 PS peak power at 9,500rpm, Triumph says its newest 450cc four-stroke single delivers the best power-to-weight ratio…
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McGrath Harley-Davidson in Iowa acquired, renamed Key City Harley-Davidson
McGrath Dubuque Harley-Davidson has been sold by Mike and Pat McGrath to John Jennerjohn and Brody Meier, according to Performance…
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Vreeland’s Harley-Davidson to close after 35 years in Pennsylvania
Vreeland’s Harley-Davidson, a longtime dealership in Bloomsburg, Pennsylvania, will close its doors on September 30 after more than three decades…
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Dealers get faster, smarter F&I with Priority One–Lightspeed partnership
Dealers using Lightspeed’s dealer management system can now connect customers to financing faster and with greater security, thanks to a…
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Sheridan Powersports named U.S. Can-Am ATV and SSV Dealer of the Year at Club BRP
During the global reveal of the 2026 Can-Am and Sea-Doo lineups, BRP shone a spotlight on some of its high-performing…
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