BRP
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BRP closes 2024 with 17 design awards
BRP is celebrating another exceptional year in 2024 with 17 design awards. Among these accolades, the Canadian OEM capped off…
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BRP announces annual Yellow Day to take place February 13
BRP will donate to six anti-bullying organizations worldwide for every public social post shared with the hashtag #RideOutIntimidation on Feb.…
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BRP’s Bernard Guy, EVP of Global Product Strategy, to retire
Guy held management positions in engineering, procurement, strategy, product planning, sales and marketing throughout his almost 38-year career at BRP.
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BRP reports Q3 results, sales drop in North America
Revenues decreased 17.5% due to softer demand and continued focus on reducing network inventory levels. North American retail sales decreased…
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Can-Am rolls first electric motorcycle off assembly line
The first production bike – a 2025 Can-Am Origin #0001 – recently rolled off the assembly line at the company’s…
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BRP hits snowmobile production milestone in Finland
The company also announced that BRP Finland started producing all of its electric snowmobiles distributed worldwide.
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BRP to sell marine businesses
BRP is preparing to sell its Alumacraft, Manitou and Telwater marine businesses, along with marine parts, accessories and apparel.
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BRP inaugurates Design & Innovation Center in Palm Bay, Florida
BRP has established its Palm Bay Design & Innovation Center and enhanced its R&D capabilities. The Center is dedicated to…
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BRP celebrates its Dealers of the Year winners
During Club BRP 2025, the company recognized its dealer network through its annual Dealers of the Year awards. Dealers are…
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BRP reports North American retail sales drop in Q2
BRP's North American retail sales for powersports products decreased by 18% for the three months compared to the same period…
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Sea-Doo and Alumacraft expand lineups in fishing segment
Sea-Doo reveals its 2025 FishPro Apex PWC and Switch Fish pontoon, and Alumacraft announces upgrades to its Trophy and Competitor…
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Can-Am releases 2025 ATVs, UTVs, and new model in three-wheel lineup
Can-Am's new Canyon model features higher ground clearance, longer suspension travel, all-road wheels, and enduro anti-slip pegs so riders can…
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Can-Am re-enters motorcycle segment with 2025 electric motorcycles
A key feature of the motorcycle lineup is an innovative liquid-cooled system, which includes the battery, charger, inverter, and motor.…
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BRP earns six Red Dot Design Awards
BRP has been awarded Red Dot Design Awards for its Advex snowmobile helmet, Lynx Adventure Electric snowmobile, Can-Am Outlander Pro…
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BRP recognizes MBL with 2024 Gold Supplier Award
MBL manufactures and distributes power transmission belts for original equipment and service parts in the automotive, recreational, and industrial markets.
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BRP reports 5% retail drop in FY 2025 Q1 results
BRP's Q1 FY25 saw a reduction in inventory at dealerships in reaction to soft demand trends.
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C&U Americas receives 2024 Gold Supplier Award from BRP
C&U is the primary bearing supplier to BRP for their ATV, watercraft, and motorcycle product lines.
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Nearly 300 workers laid off from BRP’s revamped Sea-Doo Switch facility due to ‘soft demand’
BRP invested $14 million in 2023 to expand its manufacturing facility in Sturtevant, Wisconsin, which had 720 employees at the…
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Ontario Quad Safety Council launches new online training program
Currently, youth aged 12 to 15 are allowed to ride on trails in Ontario, and no rider training or rider…
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PSB looks forward with BRP’s Sandy Scullion, president of Powersports and Marine
Scullion says BRP's goal for 2024 is to continue to support dealers and invest in the engagement funnel to drive…
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