Rod’s Ride On Powersports, with two locations in Wisconsin, gets prime time coverage in a Wall Street Journal article headlined “ATV Industry Rift Exposes U.S. Divide on Chinese Tariffs – ...
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U.K.: Dealership customizes Polaris Sportsman 6×6 570 for outfitter
Has your dealership done any customization work on Polaris Sportsman 6×6 570 ATVs lately? Is 2022 the year you begin considering the possibilities? Over the years, Highlands Polaris dealer in ...
Read More »Seizmik parent acquires ATV snorkel company
Jacksonville, Florida-based Nivel Parts & Manufacturing Co., LLC has acquired SnorkelyourATV LLC. The purchase brings together Nivel’s manufacturing, sourcing, and distribution capabilities with SnorkelyourATV’s highly regarded product line and new ...
Read More »Polaris reports record sales and earnings in 2021
“Marking a strong finish to the year, we delivered record sales and earnings in 2021, propelled by the Polaris team’s dedication and tenacity as they capitalized on opportunities while navigating ...
Read More »Dealership is latest in county to add brand
Kayo dirt bikes and ATVs continue to land at new dealership points, with a longtime shop promoting in a recent enewsletter that it has taken on the franchise. RideNow Powersports ...
Read More »CFMOTO offers demo rides at SHOT Show
The 2022 SHOT Show, the nation’s largest professional event for the sport shooting, hunting and outdoor industry, began on Tuesday and ends on Friday in Las Vegas. CFMOTO offered demo ...
Read More »Aftermarket cooling fan assembly revealed for side-by-sides, ATVs
The aftermarket parts and accessories landscape is growing with news that a leading manufacturer and supplier of OE-engineered aftermarket replacement parts, has just introduced a new line of Power Sport ...
Read More »Polaris ATV Automatic Reverse LED Light Kit unveiled by PowerMadd
PowerMadd has released its Automatic Reverse LED Light Kit for Polaris ATVs. This kit is a programmable unit that can be used on many different models. Once installed, the LED ...
Read More »Side-by-side, ATV OEM supplier Spartech makes acquisition
Spartech, a leading manufacturer of engineered thermoplastics and custom packaging solutions, has effectively expanded its plastics conversion capabilities through the recent acquisition of Crawford Industries, LLC. This partnership now positions ...
Read More »Polaris partners with Battlefield 2042 to give gamers a virtual ATV experience
Off-road meets on-screen gaming: Polaris recently announced a first-of-its-kind partnership with the latest Battlefield 2042 video game from EA, making it the official off-road vehicle partner of the platform. Through ...
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