News Enewsletter
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Yamaha announces e-bike partnership with Hero Cycles
Yamaha Motor has announced it has signed an agreement with Hero Motors Limited – which owns Hero Cycles, India’s largest…
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Industry audio company gets acquired
Elkhart, Indiana-based Patrick Industries, Inc. announced that it has completed the acquisition of Rosenburg, Texas-based Wet Sounds, Inc., a leading…
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‘A lot of pent up demand to reconnect in person’: SEMA official
The 2021 Specialty Equipment Market Association (SEMA) Show has opened, officially kicking off with an industry breakfast featuring some of…
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After 2019 EICMA concept, Husqvarna’s 2022 Norden 901 heading to dealers
The Husqvarna Motorcycles Norden 901 is finally hitting dealer floors in North America. First shown to great acclaim as a…
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Can-Am raffle raises $500K to support Hunting Habitat Conservation in South Dakota
Can-Am Off-Road, alongside South Dakota Game, Fish & Parks, R&R Pheasant Hunting, and the Second Century Habitat Fund, have raised…
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Rollick announces new CFO, Head of Dealer Solutions
Rollick Inc. has announced the addition of John Neale as Chief Financial Officer (CFO) and Amy Norris as Head of…
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CycleTrader’s Accelerate dealer seminar preview (video)
As the industry inches closer to gathering at the Nov. 8-10 Powersports Business Accelerate Conference at the Hyatt Regency in…
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Polaris, dealer, college team up for service tech education program (STEP)
Polaris announced today the development of an innovative on-the-job training curriculum for upskilling and training powersports technicians. The Service Technician…
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The sportiest Multistrada ever: Ducati unveils new V4 Pikes Peak (video)
The third episode of the Ducati World Première 2022 was dedicated by the Borgo Panigale-based manufacturer to the online reveal…
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Distributor adds motorcycle accessory brand in exclusive deal
High quality crash protection and accessories, made in Germany, are now available in the U.S. and Canada thanks to a…
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Free snowmobile magazine features Cable-Hayward, Black Hills trail rides
The Fall 2021 issue of Great Escapes magazine from Snow Goer is free and ready to view! Great Escapes is…
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H-D bikes ‘selling like hotcakes’: analyst
BMO Capital Markets analyst Gerrick Johnson provided a research note to Powersports Business following the Harley-Davidson Q3 earnings call. Here’s…
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Volcon releases customizable rider app for Grunt model
Volcon Inc., also known as Volcon ePowersports, has announced the Phase I release of its mobile app for Apple iOS…
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Zeitz: Harley-Davidson delivers ‘solid’ Q3 results
Harley-Davidson, Inc. today reported third quarter 2021 results, with North America retail sales showing 2% growth compared to Q3 2020.…
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OEM VPs making the trek to Atlanta for Accelerate
The inaugural Powersports Business Accelerate Conference will bring dealers and industry members together Nov. 8-10 in Atlanta at the Hyatt…
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Analyst offers commentary on Polaris following earnings release
Supply chain issues for Polaris aside, BMO Capital Markets analyst Gerrick Johnson is ‘bullish’ on Polaris, according to a research…
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Accessories brand adds Canadian distributor
Canadian dealers just saw their options for motorcycle accessories expand with a newly announced distribution agreement. Boucherville, Québec-based Motovan is…
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Snowmobile grant program reaches $1.51 million in awards
The members of the International Snowmobile Manufacturers Association (Arctic Cat, BRP, Polaris and Yamaha) announced that this year the ISMA…
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Q3 Polaris North American retail sales drop 24 percent
Polaris Inc. today released third quarter 2021 results with reported sales of $1.96 billion, up $5 million from reported sales…
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Dirt movement underway for dealership’s expansion
Ecofun Motorsports in Minnesota announced that dirt movement is underway, with construction of its new location set to begin in…
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