News
-
Taiga drops electric snowmobile lineup built on software-defined platform
Taiga's three-model lineup features industry-first geofencing, remote speed limiting, digital keys, and app-based fleet control built into every machine.
Read More » -
Nebraska builder creates custom Honda Pilot ATV for actor Dax Shepard
A small Nebraska powersports builder is gaining national attention after a social media interaction led to a custom ATV build…
Read More » -
Stark becomes first-ever e-motorcycle to win SuperEnduro title
Stark won the Manufacturers' Title for overall team performance throughout the series, accumulating the highest total points across the season.
Read More » -
Clawson Motorsports gifts dirt bike to young rider after theft
A California powersports dealership stepped in to help a young rider return to the track after his dirt bike was…
Read More » -
CPD hires new marketing and social media coordinator
Central Powersports Distribution (CPD) has appointed Erik Hoagenson as its new marketing and social media coordinator, expanding the company’s digital…
Read More » -
CFMOTO gets Gates as official sponsor for Aspar Moto2 race team
Gates Belt Drive systems will be integrated across select motorcycle production models, including the CFMOTO CLC 450.
Read More » -
Parts Unlimited adds new sales rep to its South Central region
Austin Ginn will cover Parts Unlimited's South Central region, based out of New Mexico. He has more than 15 years…
Read More » -
Harley unveils new cafe racer concept inspired by original ’70s model
The RMCR is a carbon-fiber concept built around the 1250cc Revolution Max motor, and pays tribute to the legacy of…
Read More » -
RideNow Group reports improving Q4 margins as used unit sales rise
The company said improved gross profit per unit (GPU) helped offset the decline in new unit volume. Powersports GPU rose…
Read More » -
Yamaha Canada names 42 dealers to 2026 Elite Dealer program
The annual designation highlights dealers that excel across a range of metrics evaluated throughout the year, including customer feedback, digital…
Read More » -
Zero launches drop-ship program for X Line electric models
The move comes as the lightweight electric off-road category continues to grow, with several manufacturers targeting new riders looking for…
Read More » -
Motul increases team, series support for 2026 race season
Motul's expanded involvement includes support for Indian and Yamaha race teams, King of the Baggers series, and Royal Enfield's Build,…
Read More » -
PSB 2025 Women With Spark honorees announced
PSB's annual Women With Spark awards celebrate women in powersports for their accomplishments and dedication within the industry.
Read More » -
Piaggio Group reports lower sales and profit in 2025
In North America, Piaggio reported a 34.7% share of the scooter market while continuing to expand motorcycle sales under its…
Read More » -
Triumph AMA National Adventure Riding Series schedule released
Sponsored by Triumph Motorcycles, the Adventure Riding Series takes experienced ADV riders through 12 challenging rides throughout the country.
Read More » -
SSR introduces SR-E8 Pro and SR-E15 Pro electric dirt bikes
The new models mark the company’s first major push into electric off-road machines and broaden SSR’s lineup beyond its traditional…
Read More » -
MIC releases 2026 Motorcycle Statistical Annual
The Statistical Annual is widely used by OEMs, suppliers, and dealerships to better understand changes in motorcycle ownership trends, customer…
Read More » -
Turn 14 announces winner of first-ever UTV-build giveaway
Awarded to Avid Cycles out of Victorville, California, the custom build started with a Can-Am Maverick X3 X RS Turbo…
Read More » -
Harley announces new styling options, including chrome finishes
Harley-Davidson's new chrome option will be available for the Road Glide 3 and Low Rider S models; a solo option…
Read More » -
TVS passes Yamaha to become world’s third-largest motorcycle manufacturer
India now holds two of the top three spots for the largest volume motorcycle manufacturers in the world.
Read More »