new hire
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Motorcycle
SSR Motorsports taps Scot Harden as VP of sales and marketing
Harden is widely known across the industry, bringing more than 40 years of experience in brand building, product development, dealer…
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Dealers
Massimo strengthens dealer channel with appointment of new VP
In his new role as VP of dealer development, Ron Luttrell will lead Massimo's dealer network expansion, onboarding, and performance…
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Aftermarket
Parts Unlimited names Brooks Laisi as new Northeast sales representative
In his new role as sales representative with Parts Unlimited, Laisi will represent central Connecticut, Rhode Island, and Massachusetts.
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KYMCO
‘KYMCO Joe’ returns as KYMCO USA resets leadership
KYMCO USA, Inc. has appointed Frank Yang as interim CEO, and brought back longtime executive Joe “KYMCO Joe” Wofford as…
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Dealers
Altoz names Joe Wilson district sales manager for Southern region
Wilson brings more than 20 years of powersports and retail operations experience.
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Dealers
Keeway strengthens dealer support with new management hires
Keeway America added to its U.S. management team with the appointment of Southwest region sales manager Eric Dew and service…
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Arctic Cat
Arctic Cat accelerates growth with key leadership and sales team additions
The snowmobile and UTV manufacturer announced Tony Henningson as its new CFO, along with the addition of several new district…
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Distributors/Aftermarket
Parts Unlimited adds Tim Queen as Central East region sales representative
Queen brings several years of experience in both dealer operations and aftermarket distribution sales, giving him a strong understanding of…
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ATV
Denago brings in industry veteran to run parts and services
With more than 25 years of experience in the powersports industry, John Lawson will oversee all aspects of parts inventory,…
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Snowmobile
Snow Goer’s John Prusak joins Arctic Cat, strengthening brand’s industry connection
For more than 30 years, Prusak was a central figure at EPG Media, where he shaped Snow Goer into one…
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Audio
Tim Page joins Maxxsonics as western regional sales manager
Page has held sales and leadership roles with Kenwood, Alpine, Directed, and Soundstream, earning a strong reputation for driving brand…
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Distributors/Aftermarket
Baker Drivetrain hires James Simonelli as brand manager
Simonelli, well known in motorcycling's technical circles, makes his return to Baker after working for the company earlier in his…
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Motorcycle
AMA adds new department to focus on organizer relations, riding and events
AMA veteran employee and former board member Joe Bromley will lead the newly formed Membership Development & Activity Department.
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Distributors/Aftermarket
Find It Now USA expands with new office, team members, and GPS products
Find It Now USA (FIN), a leading provider of GPS-enabled powersports security systems, has expanded its operations with a new…
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Finance and Insurance
SmartBank expands dealer floor plan program, adds Chris Collier to lead growth
Based in Jacksonville, Florida, Collier will work directly with dealers and manufacturers to provide customized floor plan lending solutions.
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Dealers
Beta USA expands dealer support with new regional sales managers
National Hare & Hound Champion Joe Wasson will continue managing the Southwest territory, working alongside National Sales Manager Frank Pilg…
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Distributors/Aftermarket
Parts, Drag add two new sales reps to their teams
Parts Unlimited brings on board Ryan Kessinger as its newest sales rep, while Drag Specialties welcomes Jack Johnson to its…
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Finance and Insurance
Torque Group adds new regional sales rep
Before joining Torque Group, Ethan Kelkowski had a sales background in the powersports and automotive industry, before he transitioned to…
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Harley-Davidson
Harley-Davidson names new CEO as Zeitz prepares exit
Harley-Davidson has announced that Artie Starrs will become its next president and CEO, effective October 1, 2025. He is currently…
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e-bike
MIC appoints Martins as new EV director
Henrique Martins is MIC's newest director of EV policy and infrastructure, bringing with him 25 years of experience in regulatory…
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