A new Harley-Davidson Screamin’ Eagle factory racing team will compete in MotoAmerica King of the Baggers, held in conjunction with the 2021 MotoAmerica HONOS Superbike Series. The team is preparing ...
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Harley-Davidson, Aerosmith announce limited edition apparel line
Get A Grip – you’ll no longer have to Dream On to offer customers new Aerosmith-inspired Harley-Davidson apparel. Harley-Davidson and Bravado, Universal Music Group’s merchandise and brand management company have ...
Read More »Harley-Davidson Pan America 1250 wins Best Bike at Bangkok Motor Show: report
The Harley-Davidson Pan America 1250, the company's first adventure touring bike, has received the Best Bike award at the Bangkok International Motor Show 2021, according to Car and Bike. With ...
Read More »Serial 1 e-bike deliveries to begin in April, dealer fleets arriving now
In December Powersports Business detailed a new partnership between Serial 1 and Harley-Davidson, effectively creating a new lineup of e-bikes that would first become available in spring of 2021. According ...
Read More »Harley-Davidson tabs ex-Bain consultant Morrissey as chief electric vehicle officer
Harley-Davidson, Inc. today announced the appointment of Ryan Morrissey as Chief Electric Vehicle Officer (CEVO). Effective April 1, Morrissey will join Harley-Davidson with over two decades of experience in disruptive ...
Read More »Harley-Davidson unveils new Pan America 1250 and Pan America 1250 Special
Harley-Davidson has announced it has leveraged its cutting-edge design and engineering capabilities to create the Pan America 1250 and Pan America 1250 Special – each designed with premium features, outstanding ...
Read More »After 115 years in family business, Harley-Davidson dealership owner closing up shop: report
Another longtime Harley-Davidson dealership owner has decided it’s time to ride off into the sunset. In an article titled “Neidengard’s Owners Riding Into the Sunset,” the Wheeling News Register reports ...
Read More »Harley-Davidson’s new CCO O’Sullivan brings Harvard MBA to role
Harley-Davidson, Inc. today announced the appointment of Edel O’Sullivan as Chief Commercial Officer (CCO). O’Sullivan will replace existing CCO Larry Hund, who retires from the company following 18 years of ...
Read More »Harley-Davidson five-year plan ‘failed to impress’: analyst
In a research note sent to Powersports Business titled “Hardwire Fails to Amp Investors,” following the Q4 2020 Harley-Davidson earnings release, BMO Capital Markets analyst Gerrick Johnson reports that Harley-Davidson ...
Read More »2021 Harley-Davidson CVO model lineup details
Harley-Davidson Custom Vehicle Operations represent the pinnacle of Harley-Davidson style and design. Created for the most discerning customers, the 2021 CVO models offer show-stopping finishes, advanced technology, exclusive components and ...
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