Harley-Davidson
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Harley-Davidson
What dealers need to know about Harley-Davidson’s new finance partnership
By shifting its financing structure, Harley-Davidson says it will strengthen its balance sheet and reduce risk, while maintaining financing support…
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Dealers
Dealer buys fourth Harley-Davidson dealership
In what is now his fourth Harley-Davidson dealership acquisition in the last two years, Steven Towers says he remains bullish…
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Harley-Davidson
H-D set to launch all-new, more ‘accessible’ Sprint at under $6K
During a July 30 2Q earnings call, Harley-Davidson CEO Jochen Zeitz says the company plans on releasing the new entry-level…
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Motorcycle
Colby Raha breaks another world record at Sturgis
Motocross daredevil Colby Raha successfully launched 205 feet on a Harley V-Twin Motorcycle at the Record Breakers event at the…
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Harley-Davidson
Harley beats Wall Street revenue estimates in Q2 despite sales drop
Harley-Davidson exceeded revenue expectations in Q2 2025, but profits and motorcycle sales fell sharply as the company navigates soft demand,…
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Harley-Davidson
Harley-Davidson names new CEO as Zeitz prepares exit
Harley-Davidson has announced that Artie Starrs will become its next president and CEO, effective October 1, 2025. He is currently…
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Finance and Insurance
Harley-Davidson to sell over $5B of existing retail loans to KKR, PIMCO
Harley-Davidson will use the $1.25B of cash freed to reinvest, reduce $450 million of debt and return $500 million to shareholders.
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Harley-Davidson
H-D dealerships holding limited-edition bike giveaway at Sturgis
Only a few of the 26 special edition Low Rider S bikes are still available, with one to be awarded…
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Harley-Davidson
LiveWire e-motorcycles available for training at California riding academy
Bartels’ Riding Academy students can ride on the S2 Mulholland and the S2 Alpinista, both of which have been specially…
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Harley-Davidson
Thousands attend annual Harley-Davidson event in Milwaukee
The Harley-Davidson Homecoming Festival featured a performance by Chris Stapleton, but the sold-out show at Veterans Park was cut short…
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Harley-Davidson
Colorado Harley dealer shuts down after 25 years, marking another closure in challenging market
High Country Harley-Davidson, a well-known dealership with locations in Frederick, Colorado, and Cheyenne, Wyoming, has announced it will permanently close…
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Dealers
Milwaukee and West Bend H-D gear up for 2025 Homecoming Rally under new ownership
This year’s festivities kick off July 10 and mark the first Homecoming Rally for both store's new ownership under Scott…
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Dealers
Florida group expands into Harley’s heartland with acquisition of dealerships
Led by industry veterans Scott Fischer and John Greene, SFE brings more than 40 years of dealership expertise to the…
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Motorcycle
EagleRider introduces new Buddy Pass to club members
EagleRider has reimagined its club membership and is offering buddy passes to allow more enthusiasts easier access to premium bikes.
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Motorcycle
Motorcycle legend Warner Riley dies at 83
Warner Riley was a motorcycle legend and part of the coveted motorcycle 200 MPH Club. Riley also built the single…
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Harley-Davidson
Harley-Davidson kicks off Homecoming Festival July 10
The annual festival is packed with entertainment, events, and live music, including headliners Buckcherry, Chris Stapleton, and Hank Williams Jr.
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Dealers
Ohio city council approves Harley dealer for one-day tattoo fundraiser
Rock-N-Roll City H-D is featuring tattoo artists from 252 Tattoo for the event. Ten percent of all profits will be…
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Harley-Davidson
Milwaukee distillery relocates to Harley-Davidson headquarters
Central Standard Craft Distillery purchased a 73,000-square-foot space at the historic Harley-Davidson campus in Milwaukee and is expected to open…
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Motorcycle
Four Corners Motorcycle Rally returns Labor Day weekend for its 32nd anniversary
The four-day event will include races, a rodeo show, a motorcycle obstacle course, an Ives Brothers Wall of Death stunt…
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Harley-Davidson
American Rider previews 2025 Harley-Davidson Fat Boy Gray Ghost Icons collection
The 2025 Harley-Davidson Fat Boy Gray Ghost is a limited-production model, with each of the 1,990 units serialized with its…
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