brand acquisition
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Aftermarket
Mips acquires Koroyd, expanding helmet safety portfolio
Helmet safety leader Mips has agreed to acquire Koroyd, significantly expanding its protection technology portfolio and strengthening its position at…
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Distributors/Aftermarket
Joe Rocket reunifies the global brand after acquisition from Sullivans Inc.
Joe Rocket Canada Inc. has acquired the U.S.-based Joe Rocket brand from Sullivans Inc., consolidating all trademarks, product development, and…
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Indian Motorcycles
Polaris to sell majority stake in Indian Motorcycle to private equity
The move marks a major shift for Polaris, which relaunched the historic brand in 2011 and helped it reclaim a…
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Motorcycle
Easyriders magazine acquired by former editor Keith Ball, moves HQ to downtown Sturgis
Plans call for a broader relaunch, encompassing merchandise, licensing, events, and partnerships, with the aim of reestablishing Easyriders as a…
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BRP
BRP to sell Manitou pontoon business to Marcott Family, refocus on powersports
This latest move follows BRP’s recent sale of Alumacraft, completed in the second quarter of Fiscal 2026, and the pending…
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BRP
BRP sells its Australian boat business to Yamaha
BRP recently announced it was selling all its outstanding shares of Telwater – its Australian boat manufacturing operation – to…
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Motorcycle
Report says BSA on the verge of coming to the U.S.
The BSA motorcycle brand (now owned by Mahindra) appears to be very close to selling models in the U.S.
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Dealers
EPM Motorsports acquires AcmeCycleChicago.com
This acquisition follows Acme Cycle Chicago's closure, which has served the local motorcycle community since 2007.
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Distributors/Aftermarket
Goodyear sells Dunlop brand to Sumitomo Rubber Industries for $700M
Goodyear retains its rights to the Dunlop trademarks for use on motorcycle tires in Europe and Oceania.
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Latest News
Fort Collins Motorsports announces deal to carry Royal Enfield
Fort Collins Motorsports has announced it will be the first dealer in its state north of Denver and one of…
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