Parts Unlimited is once again teaming up with the Iowa ATV and Side-by-Side Hare Scramble Series (IATVHSS) as part of the 2021 We Support the Sport Racer Rewards Program. IATVHSS ...
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Off-road vehicle manufacturer adds industry veteran as VP of Operations
A rising manufacturer of ATVs and side-by-sides has added to its executive board by hiring a familiar face to many in the industry. McKinney, Texas-based HISUN Motor Corp., USA, has ...
Read More »Taiwan Excellence Smart Transportation Virtual Pavilion worth a look
The Taiwan Excellence Smart Transportation Virtual Pavilion has ramped up the virtual trade show in impressive fashion. The super-cool immersion via your monitor is a follow-up to the recent Taiwan ...
Read More »With reorg, Honda South Carolina (HSC) now part of American Honda Motor Co.
Honda’s North American suppliers were notified today that as part of Honda’s operational reorganization in North America, Honda of South Carolina Mfg., responsible for side-by-side and ATV manufacturing in the ...
Read More »New aftermarket rack for Polaris Sportsman
Do your dealership’s customers find themselves looking for a way to transport items on their Polaris Sportsman? Are they looking for something that’s built to last? Do they want something ...
Read More »The 2021 CFMOTO press intro in words, photos and video
Powersports Business staff reporter Nick Longworth reports from the CFMOTO 2021 model-year press intro in the latest edition of the magazine. Learn about CFMOTO’s growth in the ATV and side-by-space ...
Read More »Polaris Q3: Dealer inventory drops 55% due to retail sales growth
Polaris released its Q3 2020 financial and operational results today, reporting reported and adjusted sales increased 10% to $1.955 billion and $1.953 billion, respectively. Here are other highlights of the ...
Read More »Polaris donates $97K in grants to off-road organizations
Deepening its commitment to providing support for the development and improvements of trail systems throughout the United States, Polaris in October announced a total donation of $97,000 through its T.R.A.I.L.S. ...
Read More »2021 Can-Am Defender PRO Limited launches; first cab HVAC with a long box
Can-Am Off-Road revealed its 2021 lineup Thursday night, with the 2021 Can-Am Defender PRO Limited featuring a fully enclosed cab with climate control — the industry’s first cab HVAC with ...
Read More »ATV parts company sees average order value rise 13 percent
By integrating search and merchandising technology from Searchspring, a company that sells aftermarket accessories for side-by-sides and ATVs has positioned itself to take action quickly through the ecommerce boom, realizing ...
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