Miracle City Harley shuts down after five year run
A Florida Harley-Davidson dealership has shuttered after only five years in business, and the nearest alternative is now “an hour and a half away,” according to a recent report in The Sun U.S.
As of September 1, Miracle City Harley-Davidson in Titusville, Florida, has been permanently closed. This leaves customers who recently purchased a new motorcycle without a place to take their bikes for warranty repairs.
Brevard County only had three dealerships, leaving two for the 600,000 people in the region to choose from. The Sun reports that the dealership’s website no longer loads, and if someone clicks on the link in the dealership’s bio on Instagram, it redirects people to the Space Coast Harley dealership.
“We would like to thank the local Titusville community and the local riding community for their years of support,” the dealership wrote on social media, quoted by Florida Today.
Harold Bruce, a Titusville resident and recent Harley customer, posted a message on social media for his friends and family to announce the closure.
“Miracle City Harley-Davidson has closed,” he wrote. “What about the warranties on the bikes you sold?”
The Sun says that he bought a new motorcycle from the dealership and worries about how that will affect his warranty.
“Three years left and you close… I tried to support a local dealership. That’s my bad.”
“The new store I have to go to is about an hour and a half away, and it’s a major pain in the a**,” one commenter wrote.
Back in March, a man was killed test-riding a Harley from the dealership. We don’t know if the closing is related to that incident. We know that many Harley dealers have struggled in the last quarter with excess inventory and floor plan costs, among other things.
If you hadn’t bought a Harley, you probably wouldn’t need warranty service.
Funny, I have owned 8 different Harleys, currently have three and never needed to use the warranty. Other than tires, brakes, oil changes and filters my bikes never gave me any issues.
Lol. Exactly. They need a dealer in EVERY town to keep up.
Everyone knows the economy is not great and Harley-Davidson has allowed there owners and dealers to move around and relocate without any real plans. Indian had a store in ft Myers called Stus. They then closed up for 4 months until another buyer came in. So it’s poor planing and the poor economy.
That is a typical response from someone who knows nothing of the Harley brand. I know because I used to be one of those narrow minded people. Myself, I have 2 Harley’s and a Yamaha VMax. I have never had to use the warranty ever. Only routine maintenance
Funny, I have owned 8 different Harleys, currently have three and never needed to use the warranty. Other than tires, brakes, oil changes and filters my bikes never gave me any issues.
Wouldn’t take my comment.
The dealership closed because of the awful service they provided and poor location. Management was terrible. Each time they replaced the management, it never improved. I didn’t even know it was there the first year it was open. It was hidden in plain sight.
Probaby save money by having someone other than dealer work on bike .oil changes and regular maintenace will cost less than half what a dealer charges
GO WOKE, GO BROKE! Harley is doing a fine job of forcing the small dealer out of business with their skewed policies. The CEO said a few weeks ago HD was done closing dealers this year. Now dealers are being forced to close because a non American is running this American company into the ground.
I never used a dealer. Independent shops only or myself.
Miracle City was mismanaged, poorly supported by the owner since it opened. Never had parts in stock. Only one manager supported the HOG chapter. Treated staff like property. Bad location in a mall. Unable to advertise on radio. One set of staff knew customers names, what ride they were on, pushed events before they were let go. Newest staff cared only about selling not customers.
Harley-Davidson is a very reliable brand, but all brands need service and warranty and retail repair service back up from factory backed dealerships. These Dealers are independently owned and live or die on their own business model of profit or loss. Evidently this dealer decided to close this location. Too bad for local riders, but there are others willing to have your business. I for one will continue to support the Motor Company as a loyal rider for over 50 years and appreciate H-D for being there for me all this time.