Harley-Davidson
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Latest News
Canadian Harley dealer says retaliation tariffs will drive off customers
Robb Hertzog, owner of Prairie Harley-Davidson in Regina, Saskatchewan, Canada, says that the added tax could double the price of…
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Dealers
Sonic sets second straight sales record at Sturgis
The record-setting event saw Sonic sell 1,135 motorcycles, which included 511 new Harley-Davidson bikes, at the 86th Sturgis Motorcycle Rally.
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Motorcycle
Harley-Davidson, AFT legend Mees offer fans unique race-day experience
American Flat Track fans can make the journey to the legendary Springfield Mile via Route 66 on Sept. 5 as…
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Motorcycle
Full Throttle National Rally picking up where Sturgis left off
On the heels of the Sturgis Motorcycle Rally, Full Throttle Saloon, America's largest biker bar, will be hosting Full Throttle…
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Harley-Davidson
Harley signs global merchandise agency BDA as official licensee for apparel
In the deal, BDA will design, manufacture, and distribute custom apparel for all Harley-Davidson dealership locations in the U.S. and…
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Harley-Davidson
Harley-Davidson raises 2026 guidance as ‘Back to the Bricks’ gains traction
Dealer inventory, retail sales and new model launches fuel optimism despite Europe weakness and tariff headwinds.
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Harley-Davidson
Harley leans into heritage with reveal of Deadwood cruiser ahead of Sturgis
The Deadwood adds another heritage-focused option to generate showroom traffic during the peak riding season, particularly given its timing, which…
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Harley-Davidson
S&P downgrades Harley to ‘junk grade,’ cites profitability concerns over new strategy
Harley-Davidson's new strategy to regain market share with more affordable motorcycles has drawn skepticism from one of Wall Street's major…
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Harley-Davidson
Harley-Davidson revives the Super Glide with limited-edition model
The special-edition Super Glide has a production limit of just 2,500 serialized units and will be offered only in the…
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Features
Sonic flexes automotive muscle to strengthen powersports presence
Sonic made a strong industry impression after its five dealerships in the Black Hills — including its Sturgis location —…
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Dealers
Virginia Harley-Davidson dealerships unite operations in strategic market consolidation
The deal involves Bull Run Harley-Davidson being acquired and consolidated with Patriot Harley-Davidson in Fairfax, Virginia.
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Electric
LiveWire bets on entry-level EV growth with S4 Honcho launch
The S4 Honcho platform is being produced through LiveWire's partnership with KYMCO, which has helped the company develop smaller, more…
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Harley-Davidson
Harley brings Rev Max production back to U.S. as part of ‘Back to the Bricks’ strategy
Harley-Davidson says the production move underscores its commitment to American workers, dealers and riders while reinforcing the brand's identity as…
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Dealers
Wisconsin Harley store celebrates 50 years by moving to bigger facility
This year marks 50 years in service for family-owned Appleton Harley-Davidson, which is also celebrating the milestone by moving into…
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Aftermarket
S&S Cycle continues support for legacy Harley-Davidson engines dating back to 1936
The Wisconsin-based aftermarket manufacturer recently highlighted its continued investment in legacy Harley-Davidson models, noting that its current print catalog includes…
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Electric
LiveWire acquires Dust Moto to expand off-road EV presence
LiveWire Group announced May 19 that it has acquired the assets of Dust Moto, marking the company’s first acquisition and…
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Harley-Davidson
Crown Automotive acquires Boswell’s Country Roads Harley-Davidson
Consolidation continues among Harley stores throughout the U.S., as Boswell's Country Roads Harley-Davidson joins Crown Automotive and PowerSports Group.
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Harley-Davidson
Harley’s Q1 results show retail strength, as ‘Back to the Bricks’ strategy revealed
The good news from Harley's Q1 was that global retail motorcycle sales rose 8% year-over-year to 33,507 units, led by…
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Features
Dealer Council chair weighs in on Harley’s struggles, recent reset
George Gatto, dealer and chairman of NPDA’s Harley-Davidson Dealer Council, gives his perspective on the latest challenges The Motor Company…
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Harley-Davidson
Harley recalls more than 88,000 motorcycles over crankcase pressure issue
Harley-Davidson dealers have been instructed to inspect the breather port and repair any blockage at no cost to owners. Notification…
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