Harley-Davidson
-
Harley-Davidson
Harley signs global merchandise agency BDA as official licensee for apparel
In the deal, BDA will design, manufacture, and distribute custom apparel for all Harley-Davidson dealership locations in the U.S. and…
Read More » -
Harley-Davidson
Harley-Davidson raises 2026 guidance as ‘Back to the Bricks’ gains traction
Dealer inventory, retail sales and new model launches fuel optimism despite Europe weakness and tariff headwinds.
Read More » -
Harley-Davidson
Harley leans into heritage with reveal of Deadwood cruiser ahead of Sturgis
The Deadwood adds another heritage-focused option to generate showroom traffic during the peak riding season, particularly given its timing, which…
Read More » -
Harley-Davidson
S&P downgrades Harley to ‘junk grade,’ cites profitability concerns over new strategy
Harley-Davidson's new strategy to regain market share with more affordable motorcycles has drawn skepticism from one of Wall Street's major…
Read More » -
Harley-Davidson
Rumored Sprint gains momentum as Harley dealer letter revealed
If launched globally, the Sprint could become one of Harley-Davidson’s most important new products in years, giving dealers another tool…
Read More » -
Harley-Davidson
Harley-Davidson revives the Super Glide with limited-edition model
The special-edition Super Glide has a production limit of just 2,500 serialized units and will be offered only in the…
Read More » -
Features
Sonic flexes automotive muscle to strengthen powersports presence
Sonic made a strong industry impression after its five dealerships in the Black Hills — including its Sturgis location —…
Read More » -
Harley-Davidson
Harley dealers publicly back CEO amid growing controversy involving Indian Motorcycle
The latest round of scrutiny began after Starbuck, who led a high-profile campaign against Harley-Davidson's diversity, equity and inclusion (DEI)…
Read More » -
Dealers
Virginia Harley-Davidson dealerships unite operations in strategic market consolidation
The deal involves Bull Run Harley-Davidson being acquired and consolidated with Patriot Harley-Davidson in Fairfax, Virginia.
Read More » -
Electric
LiveWire bets on entry-level EV growth with S4 Honcho launch
The S4 Honcho platform is being produced through LiveWire's partnership with KYMCO, which has helped the company develop smaller, more…
Read More » -
Harley-Davidson
Harley brings Rev Max production back to U.S. as part of ‘Back to the Bricks’ strategy
Harley-Davidson says the production move underscores its commitment to American workers, dealers and riders while reinforcing the brand's identity as…
Read More » -
Dealers
Wisconsin Harley store celebrates 50 years by moving to bigger facility
This year marks 50 years in service for family-owned Appleton Harley-Davidson, which is also celebrating the milestone by moving into…
Read More » -
Aftermarket
S&S Cycle continues support for legacy Harley-Davidson engines dating back to 1936
The Wisconsin-based aftermarket manufacturer recently highlighted its continued investment in legacy Harley-Davidson models, noting that its current print catalog includes…
Read More » -
Electric
LiveWire acquires Dust Moto to expand off-road EV presence
LiveWire Group announced May 19 that it has acquired the assets of Dust Moto, marking the company’s first acquisition and…
Read More » -
Harley-Davidson
Crown Automotive acquires Boswell’s Country Roads Harley-Davidson
Consolidation continues among Harley stores throughout the U.S., as Boswell's Country Roads Harley-Davidson joins Crown Automotive and PowerSports Group.
Read More » -
Harley-Davidson
Harley’s Q1 results show retail strength, as ‘Back to the Bricks’ strategy revealed
The good news from Harley's Q1 was that global retail motorcycle sales rose 8% year-over-year to 33,507 units, led by…
Read More » -
Features
Dealer Council chair weighs in on Harley’s struggles, recent reset
George Gatto, dealer and chairman of NPDA’s Harley-Davidson Dealer Council, gives his perspective on the latest challenges The Motor Company…
Read More » -
Harley-Davidson
Harley recalls more than 88,000 motorcycles over crankcase pressure issue
Harley-Davidson dealers have been instructed to inspect the breather port and repair any blockage at no cost to owners. Notification…
Read More » -
Harley-Davidson
Florida Harley-Davidson dealership property sells for $16.75M
As part of its recent five-dealership acquisition, Sonic Automotive purchased Space Coast Harley-Davidson for $16.75 million in real estate alone.
Read More » -
Harley-Davidson
Harley details capital-light overhaul of finance arm, dealer support unchanged
Despite the structural changes, executives reiterated that HDFS remains a core component of Harley-Davidson’s business model, supporting both retail customers…
Read More »