Harley-Davidson
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Dealers
Wisconsin Harley store celebrates 50 years by moving to bigger facility
This year marks 50 years in service for family-owned Appleton Harley-Davidson, which is also celebrating the milestone by moving into…
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Aftermarket
S&S Cycle continues support for legacy Harley-Davidson engines dating back to 1936
The Wisconsin-based aftermarket manufacturer recently highlighted its continued investment in legacy Harley-Davidson models, noting that its current print catalog includes…
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Dealers
Bar & Shield winning dealership sets standard for operations, customer experience
Diamondback Harley-Davidson recently received the 2025 Platinum Bar & Shield Award, and GM Bobby Callahan has the dealership "running on…
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Electric
LiveWire acquires Dust Moto to expand off-road EV presence
LiveWire Group announced May 19 that it has acquired the assets of Dust Moto, marking the company’s first acquisition and…
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Harley-Davidson
Crown Automotive acquires Boswell’s Country Roads Harley-Davidson
Consolidation continues among Harley stores throughout the U.S., as Boswell's Country Roads Harley-Davidson joins Crown Automotive and PowerSports Group.
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Harley-Davidson
Harley’s Q1 results show retail strength, as ‘Back to the Bricks’ strategy revealed
The good news from Harley's Q1 was that global retail motorcycle sales rose 8% year-over-year to 33,507 units, led by…
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Features
Dealer Council chair weighs in on Harley’s struggles, recent reset
George Gatto, dealer and chairman of NPDA’s Harley-Davidson Dealer Council, gives his perspective on the latest challenges The Motor Company…
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Harley-Davidson
Harley recalls more than 88,000 motorcycles over crankcase pressure issue
Harley-Davidson dealers have been instructed to inspect the breather port and repair any blockage at no cost to owners. Notification…
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Harley-Davidson
Florida Harley-Davidson dealership property sells for $16.75M
As part of its recent five-dealership acquisition, Sonic Automotive purchased Space Coast Harley-Davidson for $16.75 million in real estate alone.
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Harley-Davidson
Harley details capital-light overhaul of finance arm, dealer support unchanged
Despite the structural changes, executives reiterated that HDFS remains a core component of Harley-Davidson’s business model, supporting both retail customers…
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Dealers
Pennsylvania AG charges three in Harley-Davidson dealership theft ring
Authorities identified the defendants as members of the Guerilla Motorcycle Club, a chapter of the Maryland-based Wheels of Soul.
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Dealers
Sonic expands footprint with five Harley dealership acquisitions
Sonic Automotive is accelerating its push into powersports retail, announcing the acquisition of five Harley-Davidson dealerships across key U.S. markets…
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Motorcycle
Harley-Davidson launches new global brand platform RIDE
Harley-Davidson says its new RIDE initiative looks to set the stage and usher in a new era of Harley-Davidson, while…
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Dealers
Virginia Harley-Davidson consolidation comes into focus following Bayside sale
The previously reported consolidation of Harley-Davidson dealerships in Virginia’s Hampton Roads region is now clearer following the completed sale of…
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Harley-Davidson
Buy-sell transaction of two Virginia H-D dealerships officially close
The deal, initially reported on Feb. 24, involved the estate of Mary Hughes selling to the largest Harley-Davidson dealership group…
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Distributors/Aftermarket
WPS now distributes Sawicki black-ceramic Intimidator exhausts
Sawicki says the move will reduce wait times for dealers looking for the premium black ceramic finish, one of the…
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Motorcycle
Harley unveils new cafe racer concept inspired by original ’70s model
The RMCR is a carbon-fiber concept built around the 1250cc Revolution Max motor, and pays tribute to the legacy of…
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Motorcycle
Harley announces new styling options, including chrome finishes
Harley-Davidson's new chrome option will be available for the Road Glide 3 and Low Rider S models; a solo option…
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Harley-Davidson
Harley ends yearly Homecoming festival, shifts to milestone events
The company confirmed the four-day festival — which featured major concerts and motorcycle celebrations in its hometown — will not…
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Dealers
Ricart Automotive sells Farrow Harley-Davidson
Billed as "America's oldest Harley dealership," the store will be acquired by the Schipper family, an established multi-store Harley-Davidson operator…
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