Harley-Davidson
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Dealers
Longtime Indiana Harley-Davidson dealer to close after 47 years
Benson Motorcycles in Muncie will end operations Oct. 31, citing rising costs, lower margins and online shopping.
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Dealers
SEMA Kickoff Breakfast welcomes pair of high-profile guests
The SEMA Show Kickoff Breakfast will feature conversations with comedian and motorcycle enthusiast Jay Leno and Harley-Davidson CEO Artie Starrs.…
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Latest News
LiveWire bike OK’d by MSF, aims to usher in new generation of riders
The purpose-built S4 Honcho Street emotorcycle expands access to rider education with lightweight design, low seat height, and clutch-free riding.
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Harley-Davidson
Harley to exit King of the Baggers factory racing after 2026 season
Harley-Davidson said its factory racing program in King of the Baggers will conclude after the 2026 season, ending the company's…
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Dealers
Ohio Harley-Davidson dealership closes after nearly 40 years
The closure comes about a year after the dealership was sold to new ownership and rebranded from Eastgate Harley-Davidson to…
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Distributors/Aftermarket
Pro skater teams with Bassani to launch signature exhaust pipe for H-D Softail
Pro skateboarder Greg Lutzka is jumping into the powersports space with the launch of his new signature Bassani exhaust pipes…
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Dealers
Illinois dealership now recognized as world’s oldest Harley dealer
Kegel Harley-Davidson in Rockford, Illinois, has received a new distinction from Harley-Davidson Motor Company after newly uncovered historical records pushed…
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Motorcycle
Harley-Davidson joins expanded powersports section at 2026 SEMA Show
Harley-Davidson joins Kawasaki Motors, Kymco, Mahindra, Massimo Motor and Showa Performance among the companies announced for the expanded powersports section.
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Dealers
Sonic sets second straight sales record at Sturgis
The record-setting event saw Sonic sell 1,135 motorcycles, which included 511 new Harley-Davidson bikes, at the 86th Sturgis Motorcycle Rally.
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Motorcycle
Harley-Davidson, AFT legend Mees offer fans unique race-day experience
American Flat Track fans can make the journey to the legendary Springfield Mile via Route 66 on Sept. 5 as…
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Motorcycle
Full Throttle National Rally picking up where Sturgis left off
On the heels of the Sturgis Motorcycle Rally, Full Throttle Saloon, America's largest biker bar, will be hosting Full Throttle…
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Harley-Davidson
Harley signs global merchandise agency BDA as official licensee for apparel
In the deal, BDA will design, manufacture, and distribute custom apparel for all Harley-Davidson dealership locations in the U.S. and…
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Harley-Davidson
Harley-Davidson raises 2026 guidance as ‘Back to the Bricks’ gains traction
Dealer inventory, retail sales and new model launches fuel optimism despite Europe weakness and tariff headwinds.
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Harley-Davidson
Harley leans into heritage with reveal of Deadwood cruiser ahead of Sturgis
The Deadwood adds another heritage-focused option to generate showroom traffic during the peak riding season, particularly given its timing, which…
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Harley-Davidson
S&P downgrades Harley to ‘junk grade,’ cites profitability concerns over new strategy
Harley-Davidson's new strategy to regain market share with more affordable motorcycles has drawn skepticism from one of Wall Street's major…
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Harley-Davidson
Harley-Davidson revives the Super Glide with limited-edition model
The special-edition Super Glide has a production limit of just 2,500 serialized units and will be offered only in the…
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Features
Sonic flexes automotive muscle to strengthen powersports presence
Sonic made a strong industry impression after its five dealerships in the Black Hills — including its Sturgis location —…
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Dealers
Virginia Harley-Davidson dealerships unite operations in strategic market consolidation
The deal involves Bull Run Harley-Davidson being acquired and consolidated with Patriot Harley-Davidson in Fairfax, Virginia.
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Electric
LiveWire bets on entry-level EV growth with S4 Honcho launch
The S4 Honcho platform is being produced through LiveWire's partnership with KYMCO, which has helped the company develop smaller, more…
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