Alexander Smith joins MIC Dealer Advisory Council

Alexander Smith of Malcolm Smith Motorsports in Southern California is the newest member of the Motorcycle Industry Council (MIC) Dealer Advisory Council. Smith was raised in the motorcycle industry by his father Malcolm Smith, the famed off-road racer and co-star of On Any Sunday.

“I was fortunate to grow up riding and working with my father, who always aimed to instill the same skills, sense of sportsmanship, work ethic, preparedness, and attitude that made him not only famous but successful in business,” Smith said in the announcement. “And now my time is primarily occupied with Malcolm Smith Motorsports in Riverside, California, a dealership that’s home to 15 OEM powersports franchises.”

Smith also owns and operates Malcolm Smith Adventures, which provides motorcycle adventures to clients from all over the world.

On the council, Smith joins Dealer Advisory Council Chairman Rick Alcon, of Team R&S Powersports Group in New Mexico; Curtis Sloan of Sloan’s Motorcycle ATV; Kim Harrison of Coleman PowerSports; Bob Althoff of Farrow Harley-Davidson and the owner of Dealernews; and Kevin Lackey of Freedom Powersports.

“MIC’s Dealer Advisory Council continues to play an important role, helping to link dealers, OEs, aftermarket companies, the MIC Board of Directors, and riders,” said MIC president and CEO Erik Pritchard in the announcement. “Alexander is another incredible addition to the DAC, and we look forward to continuing to strengthen the powersports industry together.”

The DAC is a group of MIC dealer members representing a cross-section of the national dealership population, and serving as an effective avenue to share ideas among the powersports value chain: consumers, dealers, and manufacturers/distributors. The DAC regularly participates in discussions to help further the industry.