BMW Motorrad reports record sales in 2023

In its 100th anniversary year, BMW Motorrad delivered 209,257 motorcycles and scooters to customers, 3.1% more than in the previous year and the highest sales volume in the company’s history.

The regions of Europe, Asia, and Latin America, in particular, made a significant contribution to BMW Motorrad’s record sales volume with record sales figures. Germany and North America also contributed to the record result with strong sales.

“I would like to thank our customers all over the world for the great trust they have placed in us again in 2023,” says Markus Flasch, head of BMW Motorrad. “With a record result in our anniversary year, BMW Motorrad remains the world’s number one in the premium motorcycle and scooter segment and once again demonstrates the brand’s successful strategic orientation. Our market leadership in numerous segments is based on innovation leadership, our highly attractive product range, and our strong brand. Based on these three main success factors, BMW Motorrad is ideally positioned, and I am very confident about the year 2024.”

Solid sales in Europe

With 116,012 (+ 4.7 %) motorcycles and scooters sold, Europe as a whole remained by far the strongest sales region for BMW Motorrad. Germany remained the strongest individual market with 24,176 units (+ 0.2 %), followed by France (21,668 units / + 2.1 %), Italy (16,179 units / + 3.3 %) and Spain (12,716 units / + 1.7 %). Eastern Europe also contributed to BMW Motorrad’s overall European performance with sales of 6,000 units, a record increase of 105.4 % (more than double the previous year’s figure).

China, India, Brazil and Mexico

In other regions, several countries ended the year with record sales. In Asia (47,061 units / + 1.6 %), both China (15,832 units / + 2.8 %) and India (8,768 units / + 20.4 %) achieved their best results to date. Brazil, with record sales of 14,106 vehicles (+ 8.1 %), and Mexico (7,088 units / + 6.8 %) also made a significant contribution to BMW Motorrad’s record result.

The R 1250 GS and GS Adventure, along with the highly successful new R 1300 GS, lead the way.
The boxer models R 1250 GS and R 1250 GS Adventure also delivered their customary strong performance, with sales of around 56,000 units. Together with the new R 1300 GS (4,528 units), which has been on sale since autumn 2023, the three GS models once again made a significant contribution to BMW Motorrad’s record sales of 60,535 units (+1.62%).

Sportbikes

The fascination with performance and riding dynamics also resulted in a positive sales trend for the sporty four-cylinder models from BMW Motorrad. With 11,442 units sold (+ 13.9%), the S 1000 RR underlined its top position and market leadership in the supersport bike segment, while the M 1000 R hyperroadster exceeded all expectations with 3,655 units delivered to customers. Together with the S 1000 R, the S 1000 XR, and the M 1000 RR, 25,194 (+ 7.5 %) high-performance four-cylinder models were delivered to customers worldwide.

Mid-range segment

With a total of 62,834 units sold (+ 3.2 %), the F series with two-cylinder engines and the G models with single-cylinder engines also made a big contribution to the brand’s record result. The F 750 GS was a particular highlight, with 11,064 units sold (+ 15.6 %).

Clear market leadership for the CE 04 and strong performance of BMW Motorrad’s Urban Mobility range.
With a share of around 70 % in the global market for all-electric motorcycles and scooters with an output of more than 11 kW, the CE 04 has secured itself the undisputed market leadership. With 7,177 units delivered, the expressive electric scooter exceeded the previous year’s deliveries by 44 %. Supplemented by the two successful scooters C 400 GT and C 400 X, the Urban Mobility segment of BMW Motorrad achieved a sales volume of 20,460 units, which corresponds to an increase of 17.9 % compared to the previous year.

Outlook for 2024

Stephan Reiff, head of sales and brand, comments: “The sales record in our anniversary year is both an honor and an obligation. With numerous new, innovative models and products for our customers, we at BMW Motorrad will do everything in our power to build on this record year in 2024 and further consolidate our leading position in the premium segment.”