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AMA Hall of Famer and former Harley-Davidson CEO Richard Teerlink dies at 88
The American Motorcyclist Association mourns the death of AMA Motorcycle Hall of Famer Richard Teerlink, who served as CEO of…
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Harley-Davidson CEO Jochen Zeitz set to retire
With the markets in turmoil as President Trump waged his tariffs across the board, putting Harley in the crosshairs of…
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Harley wins dealer’s challenge to Internet Sales Policy
Ronnie’s Cycle Sales of Pittsfield, an authorized Harley-Davidson dealer since 1956, challenged Harley's 2021 Internet Sales Policy in its filing…
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Powersports Business names 2024 Best In Class dealerships
Powersports Business is proud to highlight the 2024 Best In Class winners. These dealerships are recognized for exceptional performance in…
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PSB hands out major awards at Accelerate
Last night, Powersports Business editors handed out some major trophies to its Honors Awards winners at the end of the…
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Real Deal Revolution nonprofit celebrates 10th anniversary
The nonprofit organization had its most impactful year working with iconic brands and hosting dozens of women-led, hands-on workshops at…
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2025 Nifty 50 nominations due Friday!
Nominate an aftermarket or factory part, accessory, or a new product from service providers and technology companies!
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Washington to close 14 Sno-Parks due to drop in snowmobile registrations
The goal of the closures is to support the continued operation of the most used Sno-Parks and to preserve access…
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Buell Super Cruiser nearing production
Buell Motorcycle says it is nearing production of its high-performance Super Cruiser and is asking customers for deposits to secure…
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Yamaha presents 2025 off-road and ATV models
Yamaha releases its new RMAX4 1000, Grizzly 110, and technical enhancements across its SxS and ATV lineups.
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EagleRider announces Sebastian Schoepe as new CEO
Sebastian Schoepe will lead EagleRider’s next growth stage in global rentals, tours, membership, and peer-to-peer services, focusing on making the…
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Honda set to host a National Technician Contest
Top qualifiers from the online test will travel to Alpharetta for the National Finals. The test is open to high-level…
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LiveWire moving operations to Milwaukee
The move should reduce operating losses by about $10 million this year. LiveWire sold 117 bikes in the first quarter…
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BMW announces R 12 nineT, R 12 pricing and availability updates
BMW set the MSRP for the R 12 nineT at $16,295 and $12,345 MSRP for the R 12, plus destination.…
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MOMS Jericho Super Center to host Grand Opening
MOMS acquired a 61,000 square foot building that previously housed a grocery store and is transforming it into the region’s…
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BMW Motorrad reports record sales in 2023
In its 100th anniversary year, BMW Motorrad delivered 209,257 motorcycles and scooters to customers, 3.1% more than in the previous…
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Keanu Reeves and Gard Hollinger talk ARCH Motorcycle with AR’s Kevin Duke
The Editor-in-Chief of American Rider chatted with Gard and Keanu about developing motorcycles and their bold gambit for the future.
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Polaris reports sales down 4 percent in Q3
Polaris reported worldwide sales of $2.2 billion in Q3, down four percent versus Q3 of 2022.
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Dealership owners take on three locations in four years
Josh and Mandy Witt acquired Power Pac in 2018 and, five short and busy years later, they own three locations…
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AMA Motorcycle Hall of Fame inducts 2023 class
The AMA Motorcycle Hall of Fame Class of 2023 includes Rita Coombs, Ryan Dungey, Barry Hawk, Grant Langston and Travis…
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