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August 2024
We dive into the 2024 snowmobile selling season and share the forecast for the upcoming winter. Industry folks are also…
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Zapp EV names COO to accelerate global expansion strategy
The electric vehicle brand has named David Mclntyre as chief operating officer. In his three decades of experience in the…
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BMW issues ‘stop sale’ of gas motorcycles in North America
BMW North America cites an issue with motorcycle evaporative systems, particularly a component not meeting material specifications as the cause.
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SSR Motorsports named U.S. distributor for QJMotor
QJ models, which have been available in the U.S. since the spring, complement SSR’s line of on-road motorcycles, off-road motorcycles…
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Segway Powersports invites industry to watch product reveal
The live-streamed Keynote address will include a technical presentation highlighting the many innovative performance, safety, and comfort features of its…
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Sea-Doo celebrates International Female Ride Day with group ride in Florida
Nearly fifty women riders gathered on Disappearing Island to enjoy refreshments, a live DJ, and camaraderie courtesy of BRP.
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Major Japanese OEMs team up to develop hydrogen engines
The Japanese 'big four' have announced they will work together to develop hydrogen-powered engines, forming the HySE technological research association.
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Canadian MMIC appoints Landon French as president and CEO
In a recent conversation with Powersports Business, French says that Canadian dealers have similar challenges as U.S. dealers with supply…
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Piaggio Group reports record Q1 results
The Piaggio Group closed Q1 with the best results to date, the sixth consecutive quarter of growth for the Italian…
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Giant Loop ADV Ride set for Crane Hot Springs, Oregon, June 1-4
The Giant Loop Ride has grown to become the largest dual sport and adventure motorcycle rally event in the state…
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