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Hire smarter: Avoid these common mistakes
In the powersports industry, a poor hire can be costly. Jan Plessner from Action Recruiting walks us through how to…
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The Turn Around Project — Episode 5: Rebirth
The final chapter of 'The Turn Around Project' ends with Max Materne and his team successfully resuscitating his former dealership…
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Summer’s hottest new products from Drag Specialties
Check out the summer's hottest aftermarket products from Drag Specialties, including axle kits, air deflectors, and OEM-style fuel gauges.
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Lessons from auto dealers: processes, response times, ‘invisible’ opportunities
Pied Piper’s Fran and Cameron O’Hagan share what powersports retailers can borrow — and what they should avoid — from…
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The 2026 X-Cape 700 adds more power to Moto’s distinct Italian style
New features include a 693cc engine, increased horsepower and torque, a dashcam to smartphone app, and a slipper clutch for…
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Mosaic adds auditing component to its dealership compliance solutions
Mosaic Compliance Services announced the launch of AuditF&I, a new continuous monitoring solution designed to help dealers comply with state…
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Honda expands capacity, adds new production line at motorcycle plant in India
Honda's additional production line at its fourth manufacturing plant in India will turn it into the company's largest motorcycle assembly…
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Buell Motorcycles announces $18.5 million expansion project
The iconic, American-made motorcycle brand will be investing $18.5 million towards real estate, building renovations, and new equipment, the company…
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Harley-Davidson and MotoGP announce new global racing series launching 2026
The new Harley-Davidson championship series will race at six MotoGP weekends, pairing one of the world’s most iconic brands with…
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Hanover Powersports is Revving Up Summer Sales
Hanover Powersports, a family-run dealership operating in the heart of Morris County, New Jersey, sells everything from motorcycles and ATVs,…
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Ducati debuts its first-ever motocross bike
Ducati’s first-ever motocross bike, the Desmo450 MX, brings superbike performance technology off-road, with features like a high-performance Desmodromic distribution engine…
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Royal Enfield BTR series returns to 2025 MotoAmerica season
The all-female championship will also open its arms to international racers as Brazil will be represented in the series for…
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GM focuses on employees and promotes fun
The dealership hosts numerous events throughout the year, and General Manager Doug Clarke strives to keep his employees excited and…
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Stark Future reveals VARG EX road-legal enduro motorcycle
Three years after introducing the Stark VARG MX, Stark unveils its first road-legal motorcycle that delivers 80hp.
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Suzuki celebrates 50 years of RM Motocross heritage
Suzuki's RM series made its debut in 1975 with the RM125, known for its advanced suspension and lightweight design. The…
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August 2024
We dive into the 2024 snowmobile selling season and share the forecast for the upcoming winter. Industry folks are also…
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Zapp EV names COO to accelerate global expansion strategy
The electric vehicle brand has named David Mclntyre as chief operating officer. In his three decades of experience in the…
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BMW issues ‘stop sale’ of gas motorcycles in North America
BMW North America cites an issue with motorcycle evaporative systems, particularly a component not meeting material specifications as the cause.
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SSR Motorsports named U.S. distributor for QJMotor
QJ models, which have been available in the U.S. since the spring, complement SSR’s line of on-road motorcycles, off-road motorcycles…
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Segway Powersports invites industry to watch product reveal
The live-streamed Keynote address will include a technical presentation highlighting the many innovative performance, safety, and comfort features of its…
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