Yamaha
-
Yamaha releases its 2026 side-by-side lineup
Yamaha continues its off-road rollout, blending performance and reliability with the release of the all-new Wolverine and Viking side-by-sides.
Read More » -
Yamaha teams up with motorcycle museum to support technical education
Yamaha Motor University, collaborating with Barber Vintage Motorcycle Museum, looks to engage the next generation of powersports technicians.
Read More » -
Yamaha releases 2026 ATV lineup, including 70th anniversary models
Yamaha's off-road sport and utility ATV lineup includes the Grizzly, Kodiak, Raptor, and YFZ models, as well as a special…
Read More » -
Deegan takes back-to-back 250MX Championships with win at Budds Creek
Deegan’s rising profile makes him a powerful marketing tool for Yamaha dealers. With his move to the 450 class next…
Read More » -
Oregon in talks with Yamaha to use unmanned helicopters to fight wildfires
The collaboration between the Oregon Department of Aviation and Yamaha opens the door to the possibility of using the Fazer…
Read More » -
Yamaha WaterCraft marks 40 years of jet power with bold new launches
Yamaha WaterCraft is celebrating 40 years of jet propulsion innovation with two major product debuts: the CrossWave, an all-new category…
Read More » -
Yamaha works with CCA to conserve Georgia’s fisheries
Yamaha U.S. Marine Business Unit and CCA Georgia plan to reach out to recreational anglers and other stakeholders about conserving…
Read More » -
Yamaha reports ‘demand lag’ for powersports and marine segments in Q2
Yamaha Motor Co., Ltd. reported softer sales and profits in Q2 2025 as global demand cooled across key powersports categories…
Read More » -
Yamaha named sponsor of Motocross Paddock at VMD
Yamaha Motor is the latest OEM to be named a sponsor at this year's Vintage Motorcycle Days, joining other popular…
Read More » -
Yamaha Motor consolidates global financial services under U.S.-based YMFC
The move brings Yamaha’s financial services businesses in Brazil, France, Australia, and New Zealand under YMFC's global umbrella.
Read More » -
Torqeedo appoints new director of sales
Mary Jo Reinhart will lead Torqeddo's OEM and retail sales across North America and oversee business operations for the company’s…
Read More » -
Burbank PD gifted golf car through Yamaha, Hollywood celebrity
Yamaha, with some help from Jay Leno, donated a UMAX Rally 2+2 golf car to the Burbank PD's motorcycle training…
Read More » -
Yamaha Financial Services honors Bobby J’s Yamaha with prestigious Apex Award
Yamaha Financial Services has recognized Bobby J’s Yamaha of Albuquerque, New Mexico, with its esteemed “Apex Award,” celebrating the dealership’s…
Read More » -
Yamaha announces 2026 YZ off-road lineup
The 2026 models are highlighted by updates to its YZ450F Motocross model, key updates to its two-stroke YZ125, and four…
Read More » -
Yamaha Outdoor Access Initiative awards more than $387,000
Yamaha's Outdoor Access Initiative Q1 funding was dedicated to building and protecting motorized access across the U.S., with a focus…
Read More » -
Skeeter Boats announces new ZXE model line
Yamaha subsidiary Skeeter Boats released its ZXE bass boat model line, with design and features that the company says prioritize…
Read More » -
Jack Miller joins Yamaha Factory Team for 2025 Suzuka 8 Hours comeback
Yamaha Motor Co., Ltd. has announced that MotoGP star Jack Miller will join the factory Yamaha Racing Team for the…
Read More » -
One of Australia’s largest dealers enters bankruptcy, which could cause ripple effects in the U.S.
Peter Stevens Motorcycles, a household name in Australian powersports retail, has entered voluntary administration, leaving 400 jobs in limbo and…
Read More » -
Skeeter’s 31st annual bass tournament to be held June 7-8 on Lake Fork in Texas
The annual tournament will award more than $250,000 in cash and prizes, with the top anglers receiving a Skeeter FXR20…
Read More » -
Yamaha’s Webb, Deegan and KTM’s Vialle capture 2025 Supercross Championships
In the premier 450SX class, Monster Energy Yamaha Star Racing’s Cooper Webb claimed his third-career AMA Supercross championship. He becomes…
Read More »