Yamaha Motor took home two Red Dot Awards for the TY-E 2.0 electric trials bike and NEO'S electric scooter.
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Yamaha sets aside $100M to explore new technology
Yamaha Motor Co., has announced the establishment of the U.S.-based Yamaha Motor Exploratory Fund, L.P. II, a company-financed 10-year fund with a total investment of $100 million (USD) for exploring ...
Read More »Yamaha reveals ‘same but different’ 2024 snowmobile lineup
Sometimes it’s easy to discount a year when a manufacturer’s primary updates are “bold, new graphics.” Go ahead with your snarky “BNG” comments if you wish… until you check out ...
Read More »Yamaha to expand use of green aluminum
Yamaha Motor Company reached an agreement with an aluminum supplier to procure green aluminum and began using it as a raw material for motorcycle parts in February. Based off Yamaha ...
Read More »Yamaha Bicycles names regional field sales and marketing rep
Yamaha Bicycles has appointed Nate Espinosa as the representative for the northwest region of the U.S., as it continues to grow its field sales and marketing team. Espinosa, who has ...
Read More »Yamaha contributes half a million in outdoor grants
Yamaha Motor Corp., USA contributed more than $500,000 in grant awards to the Yamaha Outdoor Access Initiative (OAI) in 2022. This contribution satisfies a commitment made in honor of National ...
Read More »Yamaha U.S. Marine Business Unit appoints vice president
Yamaha U.S. Marine Business Unit has named Mark Tracy as vice president. In his new position, Tracy will continue to oversee Yamaha Marine Power Sales and Marketing teams, with the ...
Read More »Monster Energy and Yamaha strengthen global partnership
Yamaha Motor Corporation, USA (YMUS) has announced a renewal with Monster Energy, and its strengthened global partnership. The partnership will be celebrated with a new Monster Energy Yamaha race team ...
Read More »Yamaha offers Ukraine aid with portable generator shipment
Yamaha Motor Co. has delivered 215 portable power generators for Ukraine to the Japan International Cooperation Agency (JICA). The generators were airlifted to the country by JICA, arrived safely on ...
Read More »Yamaha continues support of USMCA in 2023
Yamaha Motor Corporation recently committed its third consecutive year to support the U.S. Motorcycle Coaching Association (USMCA). Last year, the highlight of the partnership included a fundraiser called Laps for ...
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