Yamaha
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Dave McMahonDecember 1, 2021
For dealer, personal desire to have ‘Big 4’ under one roof becomes reality
A multi-line dealership that started out selling Honda then Yamaha products in 2011 has recently added Kawasaki and now Suzuki…
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Dave McMahonNovember 22, 2021
Yamaha unveils ‘Master of Torque’ 2022 MT-10, MT-10 SP
Marietta, Georgia-based Yamaha Motor Corporation, USA has announced the next generation of its flagship MT model, the all-new 2022 Yamaha…
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Dave McMahonNovember 4, 2021
Yamaha’s trail grants reach $350K in first half
Marietta, Georgia-based Yamaha Motor Corp., USA, has announced the Yamaha Outdoor Access Initiative (OAI) second quarter grants, totaling more than…
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Nick LongworthNovember 2, 2021
Yamaha announces e-bike partnership with Hero Cycles
Yamaha Motor has announced it has signed an agreement with Hero Motors Limited – which owns Hero Cycles, India’s largest…
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Nick LongworthOctober 29, 2021
Yamaha Canada adds to sales and marketing departments
Yamaha Motor Canada has announced several new members have joined its sales and marketing team. As the new Manager of…
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Dave McMahonOctober 21, 2021
Plessinger joins Red Bull KTM Factory Racing
The Red Bull KTM Factory Racing team announced the signing of fan favorite Aaron Plessinger to race aboard the KTM…
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Dave McMahonOctober 14, 2021
Yamaha funds six All Kids Bike programs
Marietta, Georgia-based Yamaha Motor Corp., USA, has announced $30,000 in funding to All Kids Bike, covering the cost for six…
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Greg SharplessSeptember 15, 2021
Yamaha expands off-road lineup for 2022
Building on momentum from last year’s unveiling of the RMAX Wolverines, Yamaha is adding a new version to the lineup…
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Nick LongworthSeptember 10, 2021
Minnesota’s Hay Days offers unofficial ‘snowmobile season kick-off’
Often billed as the “unofficial kick-off to snowmobiling season” in the Midwest, the 54th annual Hay Days returned to North…
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Nick LongworthSeptember 9, 2021
Swappable batteries agreement signed between Piaggio, Honda, KTM and Yamaha
In March Powersports Business reported that Piaggio Group, Honda Motor, KTM and Yamaha Motor had signed a the Letter of…
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