UTV
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BRP hits 2M-vehicle milestone at its Mexico manufacturing site
The Juárez campus in Mexico features three buildings and manufacturers Can-Am's off-road range, including the Defender, Maverick, Commander, and Outlander.
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Demand spikes following Massimo’s UTV unveiling at AIMExpo
The manufacturer says the preorder demand for its Sentinel Series has increased significantly; brings affordability to the all-weather UTV segment
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Denago’s new RanchHawk brings value to the UTV segment
Denago is breaking into the value-UTV market with the all-new RanchHawk 650FI, a 623cc-powered side-by-side that is priced at less…
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Florida’s ROHVA opposes bill allowing ROVs on public roads
Florida's Recreational Off-Highway Vehicle Association and other Florida lawmakers are showing dissent toward allowing ROVs on public roads.
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Massimo plans to launch new fully enclosed, HVAC-equipped UTV
The Sentinel 1500 is still under development, and additional information regarding specs, features, and availability will be announced later in…
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Kubota expands RTV-X line with new long-bed workhorse UTV
Kubota used the Equip Expo stage to make a move dealers will care about most in the utility vehicle segment,…
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Polaris targets another Dakar win with 2026 RZR Factory Race Team announcement
For dealers, the announcement reinforces Polaris’ global racing ambitions — and the halo effect that competitive success brings back to…
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Can-Am rolls out HVAC-equipped SxS, new color scheme for electric ATV
The Defender DPS CAB HD10 is available in three- and six-seat configurations, and starts at $23,999, while the new camo…
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Toyota reveals high-performance Scion 01 SxS concept
Developed by Toyota’s North American engineering team, the Scion 01 packs a high-output turbocharged four-cylinder hybrid engine drawn from Toyota’s…
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Powersports manufacturer seeks ‘stalking horse bid’ ahead of potential sale
A well-known U.S. powersports manufacturer and distributor with a network of more than 300 dealers has begun a strategic review…
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SSR Motorsports taps Scot Harden as VP of sales and marketing
Harden is widely known across the industry, bringing more than 40 years of experience in brand building, product development, dealer…
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Massimo receives influx of unit orders heading into the holidays
A series of holiday sales promotions — plus the launch of its 2026 vehicle lineup — helped deliver Massimo a…
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North Dakota dealer’s auto experience helps SxS sales surge
The North Dakota dealership is seeing a spike in side-by-side sales, thanks to the evolution of machines like the Can-Am…
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‘KYMCO Joe’ returns as KYMCO USA resets leadership
KYMCO USA, Inc. has appointed Frank Yang as interim CEO, and brought back longtime executive Joe “KYMCO Joe” Wofford as…
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Polaris gives over $135K to OHV, snow organizations through Trails Grants
When combined with this year's spring Trails Grants, Polaris has now donated more than $255,000 in 2025 and nearly $4…
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Maine dealership transitions to new ownership as longtime GM takes the helm
See how this Sanford, Maine dealership continues its growth and customer-focused legacy under the familiar leadership of Kevin Normand.
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Honda to spotlight innovation at AIMExpo 2026, invests $9.6 million in ATV plant
As Honda prepares for AIMExpo and invests in U.S. manufacturing, both initiatives underscore its commitment to dealer relationships, American production,…
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Polaris Q3 sales rise 7% to $1.8 billion
Coming on the heels of the majority sale of its Indian Motorcycle brand, Polaris posted a successful third quarter, driven…
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Can-Am expands partnership with MeatEater to promote outdoors
Rinella and his crew reach millions of hunters, anglers, and outdoor enthusiasts, many of whom are ideal customers for Can-Am’s…
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Polaris continues its 2026 off-road offerings with new RZR, Ranger models
Polaris expands its off-road lineup for the 2026 model year with several RZR upgrades and two all-new Ranger XD 1500…
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