Harley-Davidson, Inc. announced the appointment of Erica Bullard as SVP of Apparel & Licensing and Louise Goldin as Creative Director. "As one of the most iconic brands in the world, ...
Read More »News
Parts Unlimited signs three-year sponsorship with MotoAmerica
MotoAmerica announced that Parts Unlimited, one of the series’ longest-serving sponsors, has signed a new three-year agreement to be an official partner of the 2022 Auto Parts 4 Less MotoAmerica ...
Read More »2022 Vitpilen 401, Svartpilen 401 unveiled
Husqvarna Motorcycles North America, Inc. has announced the availability of the 2022 street lineup, including the 701 Supermoto, Vitpilen 401 and Svartpilen 401. Enhancing their unique aesthetic, the Svartpilen 401 ...
Read More »All-new lithium-ion Tiger and Taylor-Dunn vehicles part of first Waev products
Polaris Commercial today announced that Anaheim-based Waev Inc. has opened the door for the all-new, fully electric, lithium-ion-powered Tiger tow tractors and Taylor-Dunn Bigfoot utility vehicles. These trusted vehicles outperform ...
Read More »After 52 years, dealership changes hands to growing group
A family-owned dealership changed owners this week, with news coming out of Wisconsin that Marshfield-based Power Pac Inc. has acquired neighboring dealership Country Sports Inc. out of Wisconsin Rapids. Power ...
Read More »Martinez promoted to president of Motorsports at Yamaha USA
Mike Martinez, formerly the vice president of the Motorsports division, has been promoted to President of Motorsports at Yamaha Motor Corporation, U.S.A. Martinez will be supported in the role by ...
Read More »AGV drops Limited Edition Pista GP RR Futuro helmet for North America
Did the PG&A department leave a little bit on the table in January at your dealership? We might have uncovered just the remedy in the form of a newly released ...
Read More »New NHRA Pro Stock motorcycle team reunites brands
Santa Fe Springs, California-based Vance & Hines has announced a partnership that brings three legendary brands together in a quest for the NHRA Pro Stock Motorcycle (PSM) Championship. This triumvirate ...
Read More »Dealer group names former BMW North America exec president
Tasked with rounding out the management team and expanding the company’s network of dealerships under ownership and management, Salt Lake City-based Motos America Inc. announced that former BMW North America ...
Read More »Former Polaris president named CEO of Premier Marine
A familiar face will be bringing his successful leadership and powersports experience to pontoon manufacturer Premier Marine, based in Wyoming, Minnesota. Premier Marine today announced Matt Homan as the company’s ...
Read More »