Dealers
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Regional MX champs moving on to Loretta’s in August
American Motorcyclist Association regional motocross champions — many of whom receive support from their local dealerships — will lead the…
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Yamaha WaterCraft Group posts record month
Those Yamaha WaveRunners and jet boats that you have seen on your favorite body of water this summer with increasing…
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New Harley CEO being ‘embraced by investors’: analyst
New Harley-Davidson CEO Jochen Zeitz “brings with him a high level of credibility that has been embraced by investors. As…
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Distributor extends racer support to three series
Racers who compete in a trio of local motocross race series — and who stock up on parts at your…
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Challenger is lone Indian pitted vs. 13 Harleys at event
Indian Motorcycle and S&S Cycle have announced a collaboration to race an Indian Challenger at the inaugural Drag Specialties King…
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Polaris, Yamaha among businesses urging House to pass the Great American Outdoors Act
A total of 127 outdoor businesses sent a letter to House leadership today urging passage of the Great American Outdoors…
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OEM reveals overhaul of global operating model; CFO departs
The announcement by an OEM today of an overhaul of its global operating model, including a leaner, more nimble organization,…
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BRP launches packaged brand adventures in U.S.
Today, BRP launched a new pilot program, Uncharted Society, that will offer more than 40 expertly curated experiences using powersports…
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Zero starts Cash for Carbon motorcycle trade-in program
Zero Motorcycles today announced the brief return of its most successful incentive program, Cash for Carbon. The ongoing lockdown restrictions…
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2021 off-road motorcycle models revealed
With taglines such as “Be Next,” “The Bike That Builds Champions” and “Get the Off-Road Edge,” there is plenty of…
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European brand reports best sales ever for month of June
A top European motorcycle manufacturer has revealed that the brand posted its best sales results ever for the month of…
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All-new 2021 side-by-sides revealed; $22K MSRP to start
Start with a 1000-class sport side-by-side and add a Trail Edition and Special Edition. Sounds like an ideal start to…
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Ford’s new Bronco reveal worth keeping an eye on
Off-road enthusiasts at your dealership might be interested in discussing the all-new Ford Bronco’s upcoming launch as they peruse your…
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Dealership quadruples in size to create megastore
Have you heard about the dealership that’s moving out of its current 9,000 square-foot digs and moving into a behemoth…
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26K side-by-sides recalled due to crash hazard
The U.S. Consumer Product Safety Commission has announced the recall of about 26,730 side-by-sides that were sold in the U.S.,…
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Polaris recalls Phoenix 200 ATVs due to crash hazard
The U.S. Consumer Product Safety Commission announced that Polaris is recalling about 2,800 Phoenix 200 ATVs. The throttle lever stop…
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BRP’s side-by-side retail growth for May revealed; new plant ahead
BRP announced today that it is increasing its manufacturing capacity with the construction of a new facility in Mexico to…
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Indian continues support of Veterans Charity Ride to Sturgis 2020
Indian Motorcycle announced its continued support and sponsorship of the sixth annual Veterans Charity Ride (VCR) to Sturgis. This year,…
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Third location acquired by Harley-Davidson dealership owners
George Chaconas of Performance Brokerage Services shares news with Powersports Business readers of his latest brokered transaction involving the sale…
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Demo-to-own motorcycle program launches
A major dealership operation serving the greater Chicago and Milwaukee market has found a partner for the dealership’s first-of-its-kind demo…
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