Twin Rivers Polaris of Yuba City, California, has been sold by the original owners to Ben Milner of Work and Play Powersports.
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Ducati reports record first half deliveries
The top three markets for Ducati have grown compared to last year: Italy +10 percent, United States +11 percent and Germany +13 percent.
Read More »Dealer stays in tune with employees during third expansion
Bryan Halsey owns three dealerships in Virginia and West Virginia, and discusses the importance of communication with management to ensure operations at each store run smoothly.
Read More »Distinguished Gentleman’s Ride breaks records in May
Triumph Motorcycles and the DGR aimed to make the 2023 event the biggest and most successful to date, and when fundraising closed on June 5 it marked a record-breaking year.
Read More »Moto Morini releases the Seiemmezzo STR to U.S. market
The Seiemmezzo STR naked street bike is a blend of style, comfort and premium features found on more expensive machines.
Read More »Drag Specialties named title sponsor for the inaugural Bridgeport Half-Mile
The Wisconsin-based company’s ties to Progressive AFT date back to 2018, and its involvement in the series through various sponsorship initiatives traces back to the previous millennium.
Read More »MIC reports on bills passed that will hinder powersports industry
Two major bills have been passed in Minnesota and Maine. One bill is set to ban products containing PFAS chemicals, and both of them specify strict reporting requirements.
Read More »Dunlop introduces Trailmax Raid ADV tire
The Trailmax Raid is suitable for a wide range of bikes from mid-size dual sports to large adventure bikes, offering off-road capabilities paired with wet weather grip and adventure touring performance.
Read More »MV Agusta unveils special edition Dragster RR SCS America
This uniquely numbered special edition model, available only in North America, is part of the brand's strategic vision and emphasis on this market for the future of MV Agusta.
Read More »KTM reveals 2024 500 EXC-F SIX DAYS dual-sport
The bike features an all-new high-gloss orange powder-coated frame, closed-cartridge suspension, refined bodywork and unique SIX DAYS Argentina graphics.
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