Latest News
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Dave McMahonSeptember 30, 2022
Arai Helmet turns to Parts Unlimited, Drag Specialties for distribution
It’s as the helmet world turns to just prior to closing the laptop and wrapping up the final workweek of…
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Dave McMahonSeptember 30, 2022
Yoshimura ends distribution deal with Tucker after 20 years; now exclusive with WPS
As of Oct. 1, Yoshimura is dissolving its distribution partnership with Tucker Powersports, according to a press release today from…
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Dave McMahonSeptember 30, 2022
Recruiting firm adds industry veteran to executive lineup
Dublin, Ohio-based V20 Recruiting + Consulting announced that powersports industry veteran Chris Hayes has joined the team. Hayes will be…
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Dave McMahonSeptember 29, 2022
CEO Matt Homan: ‘World-class manufacturing’ at new Premier pontoons plant
Premier Marine celebrated the grand opening of its new corporate offices and manufacturing headquarters in Big Lake, Minnesota, this week.…
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Dave McMahonSeptember 29, 2022
Lightspeed data reveals Utility side-by-side accessory trends
The latest Lightspeed study for Powersports Business readers reveals the average amount of money that a consumer spends on accessories…
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Madelyn HubbardSeptember 29, 2022
LiveWire releases second electric motorcycle
LiveWire opened reservations for the production version of the all-electric S2 Del Mar motorcycle on Tuesday. The model is the…
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Madelyn HubbardSeptember 29, 2022
Yamaha Bicycles unveils all-new YDX-MORO models
Yamaha Bicycles has announced the expansion of its full suspension e-Mountain Bike lineup with the all-new YDX-MORO 07 and YDX-MORO…
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Dave McMahonSeptember 29, 2022
Dealership promotes inventive ‘lab tested’ giveaway
Owner Dave Sears and the crew at Alamo Cycle Plex in San Antonio are promoting a dealership ATV giveaway that…
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Madelyn HubbardSeptember 28, 2022
The Big East Powersports Show: Setup day 1
Our friends from Snow Goer Magazine are in Syracuse, New York, with pedal to the metal making ready for the…
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Dave McMahonSeptember 28, 2022
2023 Honda Pioneer 1000-6 Deluxe Crew highlights (video)
If it’s a Wednesday, it must be time for another video from glorious Cascade, Montana, site of last week’s 2023…
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