Features
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No. 1 Massimo dealer continues to put customers first
Owner Chad Hutchens took his struggling trailer business and revamped it into a network of powersports stores, becoming the No.…
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Dealer Inventory Coverage explained
Commercial property and casualty risk consultant Zach Materne walks dealers through Dealer Inventory Coverage and how to protect your powersports…
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TMDA annual conference keeps relationships, regulations at forefront
Texas dealers gathered in Austin for the Texas Motorcycle Dealers Association Annual Conference, where attendees said it was "a great…
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Tire Tech 2026: Motorcycle tires target touring, adventure, and track day grip
Powersports Business takes a closer look at some of the newest motorcycle tires hitting the market and what dealers should…
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Despite blizzard conditions, new aftermarket products shine at NVP Louisville
Inclement weather didn't stop these aftermarket brands from showcasing their newest products at the 2026 NPV Product Expo in Louisville,…
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The Dealer Lab: Behavior change No. 1 — DREAM
Former dealer and host of The Dealer Lab Max Materne talks about dealers implementing change and how they get their…
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Tampa dealer shows you can go green without going electric
SpinWurkz Motorcycles is helping its riding community go green by working with a sustainability platform that makes environmental responsibility practical.
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Coffey: We don’t have a demand problem; we have an on-ramp problem
Industry veteran Melissa Coffey looks at how a business model shift in powersports could help dealers attract a new generation…
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The Dealer Lab: Inventory hygiene
In his third instalment of The Dealer Lab, industry veteran Max Materne discusses unit inventory and how dealers should manage…
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Accelerate Orlando delivers clarity, discipline and hard truths for 2026
From macroeconomic outlooks to dealership turnarounds, leadership development and AI‑driven tools, Accelerate showed the operational and cultural forces shaping powersports.
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Avoid costly mistakes: Navigating warranty reimbursements
Attorney Hillary Holmes Reaume tells dealers how they can turn the warranty reimbursement process from a frustrating chore into a…
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Gamifying dealership operations to improve performance
Industry veteran Mark Sheffield shares his story on how visible, ongoing contests can be applied to how we run powersports…
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From border to border: A dealer’s record-setting ride with his daughter
Tracy McIntyre — along with his 14-year-old daughter, Ashley — embarked on a 56-hour, 1,500-mile motorcycle ride from the border…
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The Dealer Lab: Redesigning the dealership model
In the second installment of The Dealer Lab, Max Materne uses his turned-around store as a real-world test site for…
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New Year’s resolutions: Winter planning before the spring selling season hits
Commercial risk consultant Zach Materne offers ways dealers can prepare during the winter downtime before the spring selling season begins.
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Changes to your dealership’s AOR can have big consequences
Attorney Hilary Holmes Rheaume explains how changes to a dealership's area of responsibility can completely reshape the competitive landscape.
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Hire smarter: Avoid these common mistakes
In the powersports industry, a poor hire can be costly. Jan Plessner from Action Recruiting walks us through how to…
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The Dealer Lab: Redesigning the dealership model
After sharing his 90-day turnaround project, Max Materne is launching the Dealer Lab, where dealership strategies and processes will be…
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Selling your dealership: the checklist every owner forgets
Jacob Berry sat down with Courtney Bernhard from Performance Brokerage Services, where they discussed the dos and don'ts of selling…
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Cleveland Moto’s 25-year blueprint for surviving a shifting market
From Vespa demand to Moto Morini momentum, the West Park dealer shows why authenticity, community, and a thriving podcast audience…
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