Features
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Avoid costly mistakes: Navigating warranty reimbursements
Attorney Hillary Holmes Reaume tells dealers how they can turn the warranty reimbursement process from a frustrating chore into a…
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Gamifying dealership operations to improve performance
Industry veteran Mark Sheffield shares his story on how visible, ongoing contests can be applied to how we run powersports…
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From border to border: A dealer’s record-setting ride with his daughter
Tracy McIntyre — along with his 14-year-old daughter, Ashley — embarked on a 56-hour, 1,500-mile motorcycle ride from the border…
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The Dealer Lab: Redesigning the dealership model
In the second installment of The Dealer Lab, Max Materne uses his turned-around store as a real-world test site for…
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New Year’s resolutions: Winter planning before the spring selling season hits
Commercial risk consultant Zach Materne offers ways dealers can prepare during the winter downtime before the spring selling season begins.
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Changes to your dealership’s AOR can have big consequences
Attorney Hilary Holmes Rheaume explains how changes to a dealership's area of responsibility can completely reshape the competitive landscape.
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Hire smarter: Avoid these common mistakes
In the powersports industry, a poor hire can be costly. Jan Plessner from Action Recruiting walks us through how to…
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The Dealer Lab: Redesigning the dealership model
After sharing his 90-day turnaround project, Max Materne is launching the Dealer Lab, where dealership strategies and processes will be…
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Selling your dealership: the checklist every owner forgets
Jacob Berry sat down with Courtney Bernhard from Performance Brokerage Services, where they discussed the dos and don'ts of selling…
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Cleveland Moto’s 25-year blueprint for surviving a shifting market
From Vespa demand to Moto Morini momentum, the West Park dealer shows why authenticity, community, and a thriving podcast audience…
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From tires to Harleys: How an entrepreneur found his niche in powersports
A nationwide auto tire franchisee turned Harley-Davidson dealership owner, Steven Towers is now the owner of five H-D stores across…
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The innovator who changed off-road, Bob Fox, enters Hall of Fame
Powersports industry veteran Melissa Coffey writes about the importance of Fox Factory founder being inducted into the Off-Road Motorsports Hall…
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2026 market outlook: Protect cash, pick your moment, proactively plan ahead
Morgan Stanley certified financial planners Brad Stanek and Paulina Matel look at the 2026 economic landscape and share what dealers…
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Today’s hiring landscape: Hooking top talent
Industry recruiting expert Jan Plessner of Action Recruiting shares practical strategies for powersports dealers navigating today’s tightening labor market.
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How AI can help dealers work smarter, not harder
Jacob Berry, host of the Dealership Fixit Podcast, sat down with marketing strategist Brent Wees to talk about how dealers…
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Parts Unlimited and Drag Specialties Milwaukee NVP 2025: More than the sum of its parts
Now in its second year in Milwaukee, the NVP Expo saw record-breaking attendance and a robust lineup of exhibitors, seminars,…
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Dealership group keeps powersports passion alive in the Southwest
Brothers and lifelong enthusiasts Tanner and Trey Gearn turned a love for powersports into a four-dealership network spanning across New…
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North Dakota dealer’s auto experience helps SxS sales surge
The North Dakota dealership is seeing a spike in side-by-side sales, thanks to the evolution of machines like the Can-Am…
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How dealers can survive (and thrive) the final months of the year
Powersports industry veteran Melissa Coffey offers dealers tips on how to strengthen customer relationships, clean up operations, and build momentum…
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The Turn Around Project — Episode 5: Rebirth
The final chapter of 'The Turn Around Project' ends with Max Materne and his team successfully resuscitating his former dealership…
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