BY FORREST FLINN As we head into the crazy part of the season I just wanted to reach out to dealers and remind you that your finance departments are in ...
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Voice search is here to stay
BY LAUREN LABUNSKY Dealers, if your customers aren’t already using voice search to find information via search engines, they will be soon. According to Search Engine People, 20 percent of ...
Read More »Owning your customer’s experience
BY NAPOLEON TETREAULT Accept ownership for what is in your area of control as well as your area of influence in order to give your customer the best experience possible. ...
Read More »Is your data getting into the wrong hands?
BY KIM ROCCO In light of the recent Facebook data breach, I thought it was an appropriate time to discuss the importance of data security and taking measures to ensure ...
Read More »Spring ahead
BY NAPOLEON TETREAULT Spring is a time of rebirth, renewal in nature. It’s also a time that most of us in powersports business’ look forward to. The end of the ...
Read More »Employee development and training program
BY SCOTT HOCHMUTH Dealership employee development and training programs are designed to instill specific knowledge and skills to improve job satisfaction, retention, performance, productivity and efficiency. Over the past few ...
Read More »3 SEO & SEM myths debunked
BY LAUREN LABUNSKY Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are highly effective tools that can drive impressive results for your dealership website, especially when implemented together. However, ...
Read More »Management update: What is strategy anyway?
BY FORREST FLINN Strategy is a word that we hear being used in dealerships all the time but what does it really mean? Terms like dealership strategy, social media strategy, ...
Read More »87% More Buyers. 45% More Leads. Let’s get serious about SEO
BY KIM ROCCO Gary Illyes, webmaster trends analyst at Google, admits that the search engine giant updates its ranking algorithm often 3 times daily.¹ How can you possibly keep up ...
Read More »Five reasons why Craigslist works for powersports dealers
BY JIM JABAAY Craigslist has gone through a lot of changes for our industry over the last year. And let's be honest, we all knew it wouldn't last as a ...
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