BY FORREST FLINN As we head into the crazy part of the season I just wanted to reach out to dealers and remind you that your finance departments are in ...

BY LAUREN LABUNSKY Dealers, if your customers aren’t already using voice search to find information via search engines, they will be soon. According to Search Engine People, 20 percent of ...

BY NAPOLEON TETREAULT Accept ownership for what is in your area of control as well as your area of influence in order to give your customer the best experience possible. ...

BY KIM ROCCO In light of the recent Facebook data breach, I thought it was an appropriate time to discuss the importance of data security and taking measures to ensure ...

BY NAPOLEON TETREAULT Spring is a time of rebirth, renewal in nature. It’s also a time that most of us in powersports business’ look forward to. The end of the ...

BY SCOTT HOCHMUTH Dealership employee development and training programs are designed to instill specific knowledge and skills to improve job satisfaction, retention, performance, productivity and efficiency. Over the past few ...

BY LAUREN LABUNSKY Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are highly effective tools that can drive impressive results for your dealership website, especially when implemented together. However, ...

BY FORREST FLINN Strategy is a word that we hear being used in dealerships all the time but what does it really mean? Terms like dealership strategy, social media strategy, ...

BY KIM ROCCO Gary Illyes, webmaster trends analyst at Google, admits that the search engine giant updates its ranking algorithm often 3 times daily.¹ How can you possibly keep up ...

BY JIM JABAAY Craigslist has gone through a lot of changes for our industry over the last year. And let's be honest, we all knew it wouldn't last as a ...