Hitachi KTM, FLY Racing form partnership

Hitachi KTM fuelled by Milwaukee has announced a new partnership with FLY Racing as part of its push to expand the brand in Europe.

According to the announcement, Hitachi KTM fuelled by Milwaukee riders will use FLY Racing gear and the revolutionary FLY Racing Formula helmet in the 2021 FIM Motocross World Championship and the ACU British Motocross Championship. Hitachi will be represented by Conrad Mewse, Bas Vaessen, Adam Sterry, Ethan Lane, Conor Mullan and Cain McElveen in 2021. The 2021 FIM Motocross World Championship is set to begin in Russia on June 13.

“I am very excited to see FLY Racing continue to grow visibility within both the MXGP and MX2 World Championship. I have spent significant time in Europe throughout my career both on and off the bike and I always felt it a personal duty to help FLY Racing increase their footprint outside the U.S.,” said Jason Thomas, FLY Racing brand manager, in the announcement. “I believe this is a great step in that direction. We are committed to increasing our global presence in both the near and long term. This is only the beginning!”