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Distributors/Aftermarket
Helmet safety innovator Mips adds 4-time MXGP champ to lineup ahead of U.S. debut
Prado, a four-time FIM Motocross World Champion known for his 149 holeshots and technical prowess, brings global attention to the…
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Dealers
One of Australia’s largest dealers enters bankruptcy, which could cause ripple effects in the U.S.
Peter Stevens Motorcycles, a household name in Australian powersports retail, has entered voluntary administration, leaving 400 jobs in limbo and…
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KTM
Bajaj comes to KTM’s rescue with major investment, restructuring plan moves forward
Bajaj Auto International Holdings BV, a Dutch subsidiary of Indian conglomerate Bajaj Auto, has secured a €566 million loan. This…
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Distributors/Aftermarket
Patrick Industries announces new president of its marine division
Patrick Industries has announced that Jake Petkovich will rejoin Patrick as president of the company's marine division, succeeding Rick Reyenger.
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BRP
BRP honored by Red Dot as its Design Team of the Year
In addition to being recognized as the 2025 Design Team of the Year, BRP is also being inducted into Red…
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Motorcycle
Sonic Automotive announces first motorcycle sale at the new Sturgis Harley dealership
Sturgis Harley-Davidson also announced its inaugural Founders Club in celebration of its grand opening and to welcome in the 85th…
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Dealers
The 3 things I regret about selling my dealership
Powersports Business 40 Under 40 winner and co-founder of Ownex.io, shares his perspective on selling a dealership, and some of…
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Audio
Maxxsonics appoints Brinkley as regional sales manager
Chris Brinkley brings over 20 years of experience in the audio and mobile electronics industry, with a strong background in…
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Motorcycle
Latvian startup Oruga demonstrates single-track ‘Zombie Apocalypse’ bike during Ontario visit
The team from Oruga demonstrated the world's first single-track electric motorcycle—a true off-road beast created in Latvia—in Toronto last month.…
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e-bike
Stark’s future looks bright as e-moto company reports record-high revenue
Stark Future sets new sales and operations records, reporting $20 million in revenue and 3.1 million in net income, in…
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Honda
Honda’s motorcycle business remains strong amid broader financial challenges
Honda Motor Co. released its financial results for the fiscal year ending March 31, 2025, revealing a mixed performance across…
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Personal Watercraft
Taiga Motors launches production of 2025 Orca watercraft
Taiga hit an important operational milestone with the launch of its 2025 watercraft, which also features breakthrough battery cooling technology…
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e-bike
Stark Future adds Quick to global communications team
Quick will serve as Stark Future's global media director, where he will boost awareness, drive customer engagement, and support sales…
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Finance and Insurance
Octane sells $200M powersports loan portfolio to investment firm
Octane announced the completion of an agreement to sell a portfolio of $200 million of fixed-rate installment powersports loans to…
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Triumph
Triumph releases limited edition Speed Triple 1200 RX
The new Speed Triple 1200 RX special edition is limited to just 1,200 units and features a fully focused riding…
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Harley-Davidson
Harley-Davidson shareholders approve new direction amidst tension with activist investor
Despite H Partners’ vocal opposition, the board’s proposed changes were approved by a substantial majority of shareholders, with 82% voting…
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Dealers
NPDA: What dealers really need to know about tariffs
The powersports industry is changing fast, with tariffs, supply chain disruptions, and an evolving M&A landscape reshaping dealership valuations and…
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Motorcycle
Andria Yu tapped to lead communications for powersports associations
Thanks to Yu's appointment as vice president of communications for the MIC, MSF, ROHVA, and SVIA, dealers can expect a…
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Distributors/Aftermarket
Fox Factory releases first quarter financial results
With Q1 net sales up 6.5% compared to this time last year, Fox is bracing itself for the potential impact…
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Arctic Cat
Arctic Cat ramps up production, restores more than 300 jobs at Minnesota facility
Just two weeks after the Arctic Cat acquisition, the Thief River Falls, Minnesota-based company announces new plans that will aggressively…
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