Social Media

QR Codes: Effective marketing tool or just another gimmick?

November 15, 2011

Recently, I’ve seen a noticeable increase in the adoption of QR code marketing. QR codes are appearing on just about anything now, from yard signs to business cards. Whenever I have the opportunity, I scan QR codes just to see how marketers are using them. Oftentimes I am presented with a general link... Read more »

Build pre-show buzz

September 27, 2011

Powersports show season is right around the corner, and winter will be here before you know it. What plans are you working on to build your own display traffic? How about all the leads you received from your manufacturers, inventory portals and your own website? They’re all great sources of potential... Read more »

Lack of floor traffic sinking your dealership?

September 6, 2011

Too many hard-working motorcycle dealerships today are holding on for survival, trying to grind out a living relying on the same number of customer “ups” in a week that they used to see on any given day. First of all, yes, you are in good company; there are plenty of other dealerships in exactly... Read more »

Have you made the social shift?

May 10, 2011

Over the past few years, the traditional method of sending your message out to the masses has seen a steady shift toward a new inbound approach of social engagement and relationship building for marketing a business or product. Where Facebook was once a place for college students to gather, it has now... Read more »

An innovative dealer marketing approach

September 10, 2010

By receiving a steady stream of dealership e-blasts, it’s relatively easy to identify new or clever marketing tools that stores are using nationwide. Here’s one of my favorite marketing approaches that I’ve come across lately: a helmet trade-in program. Pro Italia, a Los Angeles-area dealership... Read more »