Social Media

Are you missing out on sales? Check your email database.

Kim Rocco, Director of Marketing — DX1
February 8, 2016

Chances are, you have a website or CRM database that captures and stores customer email addresses for your dealership. You may also have a newsletter solution that collects subscriber email addresses. But, beyond working the initial lead or collecting a new email subscriber, what are you doing with your... Read more »

Pump up your PPC performance with link extensions

Colleen Malloy , Director of Marketing— ARI
February 4, 2016

Pay-Per-Click ad campaigns are great for sharing your dealership’s promotions, but squeezing all the details within the character limit can be a trick. A well-written ad can do wonders on its own (check out this post on the ARI blog for some ad writing tips!) but you can optimize your ads even further... Read more »

How powersports dealerships can create a winning Facebook strategy

Matthew Brown, CEO — That's Us Technologies, Inc.
February 3, 2016

Does your Powersports Dealership have a Facebook strategy? This post will cover how your dealership can implement a winning Facebook strategy. Having a Facebook strategy is a no brainer for any powersports dealership, but knowing how to use it and what results to expect are not as intuitive. Facebook... Read more »

Flip, Click, Bang, Repeat.

Chris Clovis, Vice President — EagleRider Motorcycles
February 2, 2016

I have a secret. A personal conflict, at odds with everything I stand for. This confession will shock and appall those who know me: I hate exercise. Seriously, I hate it. You heard right: A Certified Personal Trainer and dedicated, hard-core ‘Gym Rat’… doesn’t like to exercise. How is this duplicity... Read more »

How to increase supplier margins

Gary Gustafson, President — G-Force Consulting
January 26, 2016

The term “margin” evokes a visceral response within manufacturing executives. Profit margins can make or break companies. Margins are key deliverables, yet sometimes managed as haphazardly as the break room coffee and as well understood as a Higgs Boson. “We’ve got to improve our margins” is... Read more »

The importance of being mobile

Ron Cariker, Owner and president — 7 Media Group
January 13, 2016

Chances are you’re reading this blog on your mobile phone. Or at the very least you saw the headline or someone shared it with you via mobile. There’s no hiding from the fact a mobile phone is a significant part of daily life, but do you realize how incredibly critical it is to your dealership and... Read more »

3 key search marketing strategies to consider in 2016

Laura Reinders and the DX1 Search Services Team, DX1
January 12, 2016

While you plan out your 2016 marketing roadmap, it’s a good time to evaluate your search marketing strategy. This strategy should not only take into consideration SEO for increased organic web traffic, it should also include SEM (pay-per-click) to attract specific geo-targeted traffic and remarketing,... Read more »

Creating your 2016 content calendar

Colleen Malloy, Director of Marketing— ARI
January 7, 2016

It’s the start of a new year, and it’s the ideal time to reflect on the performance of your sales and marketing for 2015 and to create your game plan to pump up the performance of all of your initiatives for the 2016 selling season. As you look at your goals for 2016, whether you’re looking to... Read more »

8 ways for powersports dealerships to excel at selling on eBay

Jim Jabaay, Vice President of Sales and Marketing — LotVantage
January 6, 2016

The reason dealerships fail when using eBay is because they lack an understanding on how to use it, a process at the dealership and execution. According to Forbes, eBay has 167 million users and it has over 250+ million searches a day. Here are some tips to help your powersports dealership excel at Selling... Read more »

The secret to zero-risk test rides

Chris Clovis, Vice President — EagleRider Motorcycles
January 5, 2016

In the powersports industry, symbiosis can be a beautiful thing. Advertisers, Vendors, Dealers, Manufacturers and even Columnists work together toward mutual benefit. So allow me this shameless plug: If you’re a dealer who sells Harley-Davidson, Indian, BMW, Triumph, Honda, Slingshot or Yamaha products,... Read more »

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