Sturgis Motorcycle Rally
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Motorcycle
Full Throttle National Rally picking up where Sturgis left off
On the heels of the Sturgis Motorcycle Rally, Full Throttle Saloon, America's largest biker bar, will be hosting Full Throttle…
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Distributors/Aftermarket
Turn 14 expands Sturgis presence with bike show sponsorship, dealer activations
The event will feature 30 competition classes, industry judges and a $5,000 Best of Show cash prize. Turn 14 also…
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Motorcycle
Harley-Davidson front and center at 86th Sturgis Motorcycle Rally
While at the 10-day Sturgis Motorcycle Rally, Harley-Davidson will make the debut of the Deadwood motorcycle, hold demo rides, bike…
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Motorcycle
GoPro lands AFT partnership as company looks to rebuild after financial struggles
The agreement will place GoPro cameras throughout the series to capture onboard footage, behind-the-scenes content and race-day action for use…
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Motorcycle
Sturgis Museum to livestream Hall of Fame Induction for first time
The sold-out induction ceremony, scheduled for Aug. 12 in Deadwood, will be streamed live at no cost, allowing motorcycle enthusiasts…
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Dealers
Sonic doubles down on Sturgis with record Harley inventory after strong 2025 rally sales
With less than a month until the 86th annual Sturgis Motorcycle Rally begins on Aug. 7, Sonic Automotive is making…
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Features
Sonic flexes automotive muscle to strengthen powersports presence
Sonic made a strong industry impression after its five dealerships in the Black Hills — including its Sturgis location —…
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Motorcycle
Sturgis Motorcycle Museum announces 2026 Hall of Fame inductees
Inductees include an actor, a decorated American hero, a world record holder, a racing champion, long-distance riders, and pioneers in…
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Motorcycle
85th Sturgis Rally delivers record gains for Motorcycle Museum
The Sturgis Motorcycle Museum & Hall of Fame reported record-breaking results during the 85th Sturgis Motorcycle Rally, with increased attendance,…
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Motorcycle
Colby Raha breaks another world record at Sturgis
Motocross daredevil Colby Raha successfully launched 205 feet on a Harley V-Twin Motorcycle at the Record Breakers event at the…
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Harley-Davidson
H-D dealerships holding limited-edition bike giveaway at Sturgis
Only a few of the 26 special edition Low Rider S bikes are still available, with one to be awarded…
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Motorcycle
Sturgis aims to make 85th motorcycle rally the biggest one yet
The 85th Sturgis Motorcycle Rally is set for Aug. 1-10, and will feature many new additions, including the debut of…
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Motorcycle
Sturgis to celebrate women in motorcycling at inaugural event
The Sturgis Motorcycle Museum & Hall of Fame will be celebrating its inaugural Pearl's Jam, which recognizes Pearl Hoel, co-founder…
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Motorcycle
Sturgis Rally attendance up compared to 2023
Attendance at the rally this year was up by close to 3 percent compared to last year, and most notably,…
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Latest News
As Sturgis attendance slows, rally organizers look to diversify: Report
The South Dakota DOT reported that traffic entering Sturgis during the first four days of the 2023 rally was down…
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Dealers
Bell ‘choppers’ to be showcased at Sturgis
Bell Helicopters and Sturgis Buffalo Chip are set to showcase a different type of chopper at this year’s Sturgis Motorcycle…
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Latest News
Sturgis is ‘busiest in years’: report
After a dip in average attendance during 2020 largely credited to the onset of the COVID-19 pandemic, the 81st annual…
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