Sturgis Motorcycle Rally
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Distributors/Aftermarket
Turn 14 expands Sturgis presence with bike show sponsorship, dealer activations
The event will feature 30 competition classes, industry judges and a $5,000 Best of Show cash prize. Turn 14 also…
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Motorcycle
Harley-Davidson front and center at 86th Sturgis Motorcycle Rally
While at the 10-day Sturgis Motorcycle Rally, Harley-Davidson will make the debut of the Deadwood motorcycle, hold demo rides, bike…
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Motorcycle
GoPro lands AFT partnership as company looks to rebuild after financial struggles
The agreement will place GoPro cameras throughout the series to capture onboard footage, behind-the-scenes content and race-day action for use…
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Motorcycle
Sturgis Museum to livestream Hall of Fame Induction for first time
The sold-out induction ceremony, scheduled for Aug. 12 in Deadwood, will be streamed live at no cost, allowing motorcycle enthusiasts…
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Dealers
Sonic doubles down on Sturgis with record Harley inventory after strong 2025 rally sales
With less than a month until the 86th annual Sturgis Motorcycle Rally begins on Aug. 7, Sonic Automotive is making…
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Features
Sonic flexes automotive muscle to strengthen powersports presence
Sonic made a strong industry impression after its five dealerships in the Black Hills — including its Sturgis location —…
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Motorcycle
Sturgis Motorcycle Museum announces 2026 Hall of Fame inductees
Inductees include an actor, a decorated American hero, a world record holder, a racing champion, long-distance riders, and pioneers in…
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Motorcycle
85th Sturgis Rally delivers record gains for Motorcycle Museum
The Sturgis Motorcycle Museum & Hall of Fame reported record-breaking results during the 85th Sturgis Motorcycle Rally, with increased attendance,…
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Motorcycle
Colby Raha breaks another world record at Sturgis
Motocross daredevil Colby Raha successfully launched 205 feet on a Harley V-Twin Motorcycle at the Record Breakers event at the…
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Harley-Davidson
H-D dealerships holding limited-edition bike giveaway at Sturgis
Only a few of the 26 special edition Low Rider S bikes are still available, with one to be awarded…
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Motorcycle
Sturgis aims to make 85th motorcycle rally the biggest one yet
The 85th Sturgis Motorcycle Rally is set for Aug. 1-10, and will feature many new additions, including the debut of…
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Motorcycle
Sturgis to celebrate women in motorcycling at inaugural event
The Sturgis Motorcycle Museum & Hall of Fame will be celebrating its inaugural Pearl's Jam, which recognizes Pearl Hoel, co-founder…
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Motorcycle
Sturgis Rally attendance up compared to 2023
Attendance at the rally this year was up by close to 3 percent compared to last year, and most notably,…
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Latest News
As Sturgis attendance slows, rally organizers look to diversify: Report
The South Dakota DOT reported that traffic entering Sturgis during the first four days of the 2023 rally was down…
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Dealers
Bell ‘choppers’ to be showcased at Sturgis
Bell Helicopters and Sturgis Buffalo Chip are set to showcase a different type of chopper at this year’s Sturgis Motorcycle…
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Latest News
Sturgis is ‘busiest in years’: report
After a dip in average attendance during 2020 largely credited to the onset of the COVID-19 pandemic, the 81st annual…
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