sales department
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Features
Tips to help turn every department into a sales department
Dealers are encouraged to consider widening the scope of sales training beyond the new, used, and finance departments to include…
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The show is over. What now?
You just got back from a great show, but despite your best efforts, some meetings with prospects didn’t lead to…
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Are you participating?
Powersports Business and its bloggers remind you each year that your dealership should be participating in holiday sales, Black Friday…
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What’s new when customers walk into your dealership?
Change is good. Think of the most successful retail stores regardless of industry, and we can agree that they all…
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Get a jump on show follow-up
Most new prospects who visit a dealer’s booth for the first time aren’t ready to commit on the spot. In…
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What you should be doing over the next three months
If you’re a powersports dealer, you should already be preparing for the holiday season.
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It’s a game of ‘niches’
A customer purchases a new major unit – a snowmobile – from his favorite dealer. As part of the purchase…
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Is your dealership closed when customers want to buy?
Earlier this year, New Jersey Gov. Chris Christie signed a bill into law allowing Sunday motorcycle sales. While pushing for…
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How to avoid the penny wise and pound foolish trap
Scenario: A customer purchases a new ATV from his local dealer. The next year he goes back to purchase two…
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It’s already September. Have you started your holiday planning?
We’ve barely bid a fond farewell to summer and already it’s time to start welcoming in the holiday season. To…
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Are you hosting the wrong kind of event?
Events have always been a form of marketing for most dealerships, but they’ve become more prevalent in the past few…
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How much can you learn in just a few days?
Close your eyes for a minute and imagine how great it would be if you could increase profits in every…
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Do your salespeople ask for the sale every time?
Probably not. We know that asking for the sale is an obvious key to selling motorcycles, but we also know…
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Are you ready to sell electric vehicles?
As a new vehicle segment enters the market, a new customer is following. Electric vehicles, including motorcycles, side-by-sides and city…
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Ask and you shall receive
A customer’s perception of a dealership is based on his entire experience, not just the initial major unit purchase. Every…
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Are you responding to your customers?
I was utterly shocked when I recently received an automated email response from a dealer’s information email address that said…
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Don’t talk your customers out of buying
If your salespeople are having trouble turning shoppers into buyers, find out if the salespeople are talking customers out of…
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Follow-up, a necessary step to success
Even today, with increased industry focus on sales process and the technology tools to support it, this basic but critical…
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The top ridiculous merchandising rules dealers think are law
There are always some of the most ridiculous rules applied to the stores’ visual merchandising planning – and consistently too.…
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Does your facility really make any difference to sales success?
The best sales team selling out of a tent will run rings around an unskilled sales team at a beautiful…
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