Fran O’Hagan
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Dealers
PSB webinar series gathers dealers in interactive setting
The Powersports Business Online Learning Series kicked off Wednesday with a successful debut webinar, attracting attendees from virtually every facet…
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Dealers
Have you registered for #WebinarWednesday yet?
The clock is ticking and spots are filling up faster than expected. There’s a great seat available with a full…
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Dealers
First webinar in PSB Online Learning Series to debut Nov. 11
Seeking new ways to keep sales momentum at your dealership heading into the final two months of year and into…
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Riding with your smart phone
BY FRAN O’HAGAN At the Long Beach Motorcycle Show this year, at least three manufacturers mentioned their new phone apps,…
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What’s new when customers walk into your dealership?
Change is good. Think of the most successful retail stores regardless of industry, and we can agree that they all…
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Is your dealership closed when customers want to buy?
Earlier this year, New Jersey Gov. Chris Christie signed a bill into law allowing Sunday motorcycle sales. While pushing for…
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Lack of floor traffic sinking your dealership?
Let’s focus on sustainable ways to drive more floor traffic. Note that I said, “sustainable,” since a one-time, budget-busting advertising…
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Do your salespeople ask for the sale every time?
Probably not. We know that asking for the sale is an obvious key to selling motorcycles, but we also know…
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Are you responding to your customers?
I was utterly shocked when I recently received an automated email response from a dealer’s information email address that said…
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Don’t talk your customers out of buying
If your salespeople are having trouble turning shoppers into buyers, find out if the salespeople are talking customers out of…
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Does your facility really make any difference to sales success?
The best sales team selling out of a tent will run rings around an unskilled sales team at a beautiful…
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PSB blog readers seek data
Everyone who blogs for the website brings different information to the table, and each was chosen to blog because of…
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Does your sales team sell, or are they ‘museum curators’?
Our company applies the term, ‘museum curator’ to describe salespeople who are friendly and knowledgeable and will happily answer any…
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Internet business is no longer incremental business
In the auto industry, we recently learned that industry-wide 36 percent of customer inquiries over the Internet remain unanswered after…
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How to get your customers to say, ‘I’ll take it’
How do some experienced salespeople make selling motorcycles seem so easy? The simple answer is that they have mastered three…
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How to avoid, ‘No thanks, I’m just looking’
Salesperson asks, “Can I help you?” Shopper answers, “No thanks, I’m just looking.” Ten minutes later the shopper walks out…
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Will you surrender to ‘creative destruction?’
In business, the term “creative destruction” applies to successful new ventures rising out of the ashes of other failed businesses.…
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Internet inquiries: Respond by e-mail or telephone?
More than 80 percent of today’s motorcycle shoppers visit a Web site before visiting a dealership, so we shouldn’t be…
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When is the last time you spoke with your customers?
Years ago, after he had created a multi-billion dollar business from scratch, Ross Perot was asked about his role at…
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What can your dealership learn from Starbucks?
Savvy motorcycle dealers can find inspiration from the carefully defined processes that allow new employees to hit the ground running…
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