BY FRAN O'HAGAN At the Long Beach Motorcycle Show this year, at least three manufacturers mentioned their new phone apps, which join motorcycles and smart phones. Kawasaki’s Rideology app allows ...
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What’s new when customers walk into your dealership?
Change is good. Think of the most successful retail stores regardless of industry, and we can agree that they all have something in common: they regularly change their in-store displays.
Read More »Is your dealership closed when customers want to buy?
Earlier this year, New Jersey Gov. Chris Christie signed a bill into law allowing Sunday motorcycle sales. While pushing for the change in law, New Jersey motorcycle dealerships observed that many of their customers had been crossing over the state line into Delaware to shop on Sundays.
Read More »Lack of floor traffic sinking your dealership?
Let’s focus on sustainable ways to drive more floor traffic. Note that I said, “sustainable,” since a one-time, budget-busting advertising blitz is probably not the long-term answer. Here are three free or inexpensive solutions that are sustainable.
Read More »Do your salespeople ask for the sale every time?
Probably not. We know that asking for the sale is an obvious key to selling motorcycles, but we also know that on average, U.S. motorcycle salespeople ask for the sale less than half the time (48 percent to be exact).
Read More »Are you responding to your customers?
I was utterly shocked when I recently received an automated email response from a dealer’s information email address that said because of the high volume of emails that are sent to that account, I may not get a response for up to 72 hours.
Read More »Don’t talk your customers out of buying
If your salespeople are having trouble turning shoppers into buyers, find out if the salespeople are talking customers out of buying.
Read More »Does your facility really make any difference to sales success?
The best sales team selling out of a tent will run rings around an unskilled sales team at a beautiful dealership. But what about the facility? How much of a difference does a facility make to sales success?
Read More »PSB blog readers seek data
Everyone who blogs for the website brings different information to the table, and each was chosen to blog because of their expertise, knowledge of the industry and ability to share the information with others. The posts readers have grasped onto most are the ones with data, PSB found in a search of the Top 10 blogs since the site’s inception.
Read More »Does your sales team sell, or are they ‘museum curators’?
Our company applies the term, ‘museum curator’ to describe salespeople who are friendly and knowledgeable and will happily answer any customer questions, but don’t actively try to turn shoppers into buyers.
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