Tag Archives: Fran O’Hagan

The Powersports Business Online Learning Series kicked off Wednesday with a successful debut webinar, attracting attendees from virtually every facet of the industry, from dealer to OEM to aftermarket to ...

The clock is ticking and spots are filling up faster than expected. There’s a great seat available with a full screen view, complete with an afternoon coffee if you bring ...

Seeking new ways to keep sales momentum at your dealership heading into the final two months of year and into 2021? Powersports Business is here to lend a hand with ...

BY FRAN O’HAGAN At the Long Beach Motorcycle Show this year, at least three manufacturers mentioned their new phone apps, which join motorcycles and smart phones. Kawasaki’s Rideology app allows ...

Change is good. Think of the most successful retail stores regardless of industry, and we can agree that they all have something in common: they regularly change their in-store displays.

Earlier this year, New Jersey Gov. Chris Christie signed a bill into law allowing Sunday motorcycle sales. While pushing for the change in law, New Jersey motorcycle dealerships observed that many of their customers had been crossing over the state line into Delaware to shop on Sundays.

Let’s focus on sustainable ways to drive more floor traffic. Note that I said, “sustainable,” since a one-time, budget-busting advertising blitz is probably not the long-term answer. Here are three free or inexpensive solutions that are sustainable.

Probably not. We know that asking for the sale is an obvious key to selling motorcycles, but we also know that on average, U.S. motorcycle salespeople ask for the sale less than half the time (48 percent to be exact).

I was utterly shocked when I recently received an automated email response from a dealer’s information email address that said because of the high volume of emails that are sent to that account, I may not get a response for up to 72 hours.

If your salespeople are having trouble turning shoppers into buyers, find out if the salespeople are talking customers out of buying.