Tag Archives: ATV

Powersports Business managing editor Liz Hochstedler attended the Yamaha dealer meeting in Las Vegas on Tuesday, June 11, as the company unveiled the entirely new Viking UTV amid a dramatic ...

A couple months ago in this blog, I wrote about my first ATV ride. It was exciting, refreshing, exhilarating to be out on the trails, whipping around in the dirt and the mud. Too bad it seems like powersports customers aren’t as excited, or at least anxious enough to buy a new ATV.

When I took my post as the associate editor of Powersports Business more than six months ago, I had some experience with most of the different powersports vehicles.

Ever have an omen pop into your head that you just can’t shake off? I’ve had one about youth ATV standards. Or better said, youth ATV warnings.

I have never in my travels found a dealer who does not have some old product in stock, hanging on the wall or a shelf that refuses to be sold. ...

There’s a recipe for success when it comes to planning and creating a successful marketing campaign. In fact, there are four critical components to every marketing initiative: No. 1 is ...

Here’s a crazy thing to think about: Currently, there is no difference between the retailing of illegal drugs and youth-designed ATVs and motorcycles. They’re both illegal to sell. Of course, ...