ATVCFMOTODealersDistributors/AftermarketNewsNews EnewsletterSide-by-SideTop Stories

CFMOTO USA teams up for engine oil partnership

CFMOTO USA and Total Specialties USA announced that they have signed an agreement for a partnership in which Total Hi-Perf will now be the recommended lubricants partner for CFMOTO in the U.S.

Total Specialties USA and CFMOTO have had a partnership in China since 2012 for both first fill and service fill requirements. In September of 2019, the two companies entered into an Overseas Strategy Cooperation Master Agreement, making Total Hi-Perf engine oil the recommended lubricants supplier for CFMOTO’s overseas network.

“We have been a trusted partner across the world to CFMOTO. At Total, we share the same beliefs and values as our partner; that innovation and sustainability are the pivotal drivers of growth in this segment and our products and offerings stand true to this. We are excited for the opportunity to grow our business together here in the United States and meet the needs of the powersports market with a superior lubricant formula,” said Franck Bagouet, Senior VP of Lubricants for Total Specialties USA.

“We see this strategic alliance between CFMOTO and Total Specialties USA, Inc., as win-win for everyone, especially our dealers and riders. Customers in the United States now have a highly engineered engine oil that they can use in their CFMOTO ATVs and side-by-sides with full confidence because it comes with our stamp of approval,” said Jake Mirabal, Director of PG&A for CFMOTO Powersports, Inc.

The Total Hi-Perf products are formulated with advanced Durability Improver Technology, which results in enhanced powersports engine cleanliness. Total’s ambition is to get to net-zero emissions by 2050, together with society. So, Total is working to lower our greenhouse gas emissions and reduce the carbon intensity of our products by 60% worldwide by 2050.

Founded in 1989, Zhejiang CFMOTO Power Co., Ltd develops, manufactures, markets and delivers reliable and cost-effective motorcycles, ATVs, side-by-sides and powersports engines, parts, gears and accessories.

The company has been appointed as the exclusive motorcycle supplier for the Chinese Ambassador Guard and is also the partner and distributor of KTM in China. It is now represented in more than 100 countries globally, either directly by local affiliates or through the intermediate of independent dealers.

Related Articles

Back to top button