Powersports Business

CAKE taps Keeway Group to restart production, launch ‘CAKE 2.0’ era

The companies will combine CAKE’s distinctive design and engineering with Keeway’s established production capabilities, a move both sides describe as a strategic reset and a foundation for long-term stability.

INTERMOT 2025: Show ignites Germany’s motorcycle scene, targets younger crowd

Harley-Davidson elevates Bill and Karen Davidson in leadership shift aimed at re-energizing dealers

Royal Enfield supercharges 125th year with expanded 2026 AFT partnership

Arctic Cat loads up a deep Cross-Country lineup for 2025-26 season

Kawasaki surges to No. 1 in the U.S. motorcycle market as Harley falls to third: Reports

MotorCyclesData’s year-to-date figures through September show Kawasaki sales up 14.2%, the strongest performance in the industry.

Harley-Davidson elevates Bill and Karen Davidson in leadership shift aimed at re-energizing dealers

Arctic Cat loads up a deep Cross-Country lineup for 2025-26 season

Royal Enfield’s Flying Flea brand announces second electric motorcycle

BRP reports strong Q3 as new ORV lineup drives gains; dealers increasingly confident

Harley-Davidson unveils ‘Chapter One’ of its 2026 lineup

As part of its initial 2026 rollout, Harley-Davidson is introducing a Solo Trim Package for three popular models, which will include solo seats and cast aluminum wheels.

Segway adds to its ATV range with the all-new AT10 W Mud

Indian Motorcycle rolls out 2026 lineup with the new Sport Scout RT

Arctic Cat accelerates growth with key leadership and sales team additions

Can-Am rolls out HVAC-equipped SxS, new color scheme for electric ATV

Norton Motorcycles prepares for its next chapter with 2026 model launch