News
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Dealership’s service manager killed in crash
Korey Taphouse, the former service manager at Grand Rapids Harley-Davidson, was killed in a crash this past weekend, according to…
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Report: Error delays paychecks for thousands at Kawasaki plant
Nearly 2,000 employees of the Kawasaki Motors plant in Lincoln, Nebraska were notified that their paychecks had been delayed, according…
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Exclusive U.S. market update from Wells Fargo CDF offers assessment
Note: The following report was provided to PSB from Wells Fargo CDF. It is a followup to some of the…
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Yamaha releases 2017 Special Edition YXZ1000R (video)
Yamaha has released a walk around video of its 2017 Special Edition YXZ1000R, focusing on its features and benefits: The company…
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KTM announces 2017 Factory Edition models
The 450 SX-F FACTORY EDITION has led Ryan Dungey to a successful racing campaign for the last two seasons as…
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Rockstar Energy Husqvarna partners with SIDI
Husqvarna Motorcycles are pleased to announce a new two-year partnership with SIDI – an agreement that will see the world-renowned…
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20-group training event set for Denver
News release A premiere training event designed for dealerships across all powersports industry segments is returning in 2017. Update, a…
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The market researcher’s dilemma
“What enables the wise sovereign and the good general to strike and conquer, and achieve things beyond the reach of…
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Monster Moto featured on Ellen’s 12 Days of Giveaways (video)
Louisiana-based Monster Moto was recently featured on The Ellen Degeneres Show as part of Ellen’s 12 Days of Giving. The…
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AMA: 2017 Renewable Fuel Standard ‘too high’ for marketplace
The 2017 Renewable Fuel Standard volume requirements announced by the U.S. Environmental Protection Agency are higher than the agency’s May…
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Snocross Mobile Medical Team announces title sponsor
The newly formed Snocross Mobile Medical Team is excited to announce its title sponsor with FXR Racing Inc. This three-year…
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Milwaukee Harley-Davidson gets new owner
Windy City Motorcycle Group, a privately held motorcycle company, has purchased Milwaukee Harley-Davidson in Milwaukee, Wisconsin. Terms of the transaction…
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Rossi takes the wheel of the Yamaha YXZ1000R (video)
Nine-time MotoGP World Champion Valentino Rossi ripping with the Yamaha YXZ1000R around his 1.8 mile Rossi Ranch dirt track. For…
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Burnett ready to build on successful Year 1
Yamaha Watercraft Group president saw WaveRunner record sales Dean Burnett once wrenched on boats in the service department of his…
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Can-Am adds mid-range Defender to lineup
BRP has expanded its line of Can-Am Defender utility-recreational off-road vehicles with the launch of the new Defender HD5 side-by-side…
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Layoffs hit two dozen staffers at Tucker Rocky
Powersports Business has learned that Tucker Rocky Distributing in recent weeks has relieved about two dozen staffers of their duties.…
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Twisted Throttle joins anti-Black Friday movement
Proclaiming “Black Friday Sucks,” Twisted Throttle just announced that it will be closed for the day on Friday, November 25,…
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2017 AMA Ice Race Grand Championship date set
The 2017 AMA Ice Race Grand Championship is scheduled for Feb. 17-19 in Cadillac, Mich., and will feature a grand…
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What makes a customer buy
How do today’s customers make the decision to buy or not to buy? It can seem so random, and that’s…
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Suzuki issues motorcycle recall
Suzuki Motor of America is recalling certain model year 2013, 2015 and 2017 GW250 motorcycles. This recall affects approximately 1,890 units.…
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