Proclaiming “Black Friday Sucks,” Twisted Throttle just announced that it will be closed for the day on Friday, November 25, the day after Thanksgiving. While other large retailers are pushing sales earlier and earlier each year, even onto Thanksgiving Day, the staff at Twisted decided to take a stand.
“For years, retailers have been coercing people to forgo family and comfort in favor of shopping – the exact opposite of what Thanksgiving is about,” says Twisted Throttle’s marketing director Jessica Prokup. “By shutting down for the day, we’re encouraging our staff, customers, and community to spend Black Friday focusing on the people and experiences that matter to them. We think that’s a better way to spend a family holiday.”
The company posted a blog explaining the decision, including photos of what its staff plans to do that day. An email campaign and social media posts followed, with an immediate and overwhelmingly positive public response. One customer wrote, “This is the most responsible, ethical, moral, just plain right thing to do message I have ever received around the holidays. Thank you for being a role model in your industry.”