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Make a list and check it off
We all have lists in our life. We make to-do lists, lists for groceries, home improvement lists and bucket lists.…
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Perspective and its role in your business
As the spring selling season is fast approaching, I wanted to touch on this subject a bit. Perspective: how we…
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Getting specific with Facebook advertising
Many dealers find that Facebook is the most useful platform for advertising their business, and that makes sense when you…
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Mobile campaign drives 122% increase in retail sales
As we dive deeper into 2018, dealers are very focused on the upcoming riding season, launching new models and preparing…
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Technology trends to watch in 2018 — Part two
At the start of the new year, I asked Dominion Enterprise’s Chief Information Officer, Joe Fuller, to share his knowledge…
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Woody’s Traction founder passes at 80
James R. Musselman, founder of the company which produces Woody’s traction and control products for snowmobiles, passed away on February…
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