We all have lists in our life. We make to-do lists, lists for groceries, home improvement lists and bucket lists. We make lists of all kinds. But what about lists ...
Read More »Author Archives: Kate Swanson
2018 Powersports Business Nifty 50 winners
For the 19th consecutive year, Powersports Business has selected 50 aftermarket products and services that we believe will help boost dealership profits in 2018, the Powersports Business Nifty 50. Editors ...
Read More »Perspective and its role in your business
As the spring selling season is fast approaching, I wanted to touch on this subject a bit. Perspective: how we see things happening in our world around us. It’s what ...
Read More »Getting specific with Facebook advertising
Many dealers find that Facebook is the most useful platform for advertising their business, and that makes sense when you consider the statistics behind this powerhouse of a social channel. ...
Read More »2018 Call for Presentations for dealer seminars underway
Powersports Business recently announced that the Call for Presentations from potential speakers at the 6th annual Powersports DEALER Seminars @ AIMExpo is underway. The deadline to submit a proposal is March ...
Read More »Mobile campaign drives 122% increase in retail sales
As we dive deeper into 2018, dealers are very focused on the upcoming riding season, launching new models and preparing events and offers to grow business. But let’s take a ...
Read More »Technology trends to watch in 2018 — Part two
At the start of the new year, I asked Dominion Enterprise’s Chief Information Officer, Joe Fuller, to share his knowledge on technology trends that could influence dealerships in 2018. Joe ...
Read More »Woody’s Traction founder passes at 80
James R. Musselman, founder of the company which produces Woody’s traction and control products for snowmobiles, passed away on February 7, 2018 at the age of 80. Musselman started International Engineering ...
Read More »Powersports Business makes editorial hire
Powersports Business announced today that Jimmy Gilligan has joined the team’s Minneapolis-based office as staff reporter. Gilligan is a 2016 graduate of the University of Minnesota Duluth, where he was ...
Read More »OPEI Board of Directors welcomes new members
The Board of Directors for the Outdoor Power Equipment Institute (OPEI) recently met in Miami, Fla. to discuss the association’s strategic initiatives for 2018 and beyond. The board also elected ...
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