Beta USA expands dealer support with new regional sales managers
Beta USA has announced the addition of three new regional sales managers as the brand continues to expand its U.S. dealer network.
National Hare & Hound Champion Joe Wasson will continue managing the Southwest territory, working alongside National Sales Manager Frank Pilg and the expanded sales team. The new hires include the following:
- Jimmy Jarrett (Northwest) — A veteran GNCC and OMA racer with more than 20 years of professional competition experience, Jarrett brings deep industry knowledge and regional expertise.
- Jeff Kaylor (Northeast) — With 25 years of dealership experience at Hall’s Motorcycles, Kaylor joins Beta to help strengthen dealer operations and sales support.
- Harry Reed (Southeast) — Reed’s background spans off-road racing, AMA and MXGP mechanical work, and NASCAR development, bringing a broad technical and performance perspective to the team.
“These three experienced individuals will better serve our current dealers and assist with growing our brand in the U.S.,” says Pilg. “Their knowledge of their regions and the industry make them a great addition to our sales team.”
Beta USA has been one of the fastest-growing off-road motorcycle brands in recent years, offering a lineup that spans off-road, motocross, dual-sport, trials, and adventure models. All Beta motorcycles are handcrafted in Florence, Italy, continuing the family-owned company’s legacy dating back to 1905.
