Progressive IMS Outdoors Tour partners with Strider, All Kids Bike to promote youth ridership

Progressive IMS Outdoors has announced two new partnerships with Strider and the non-profit organization All Kids Bike to lead a two-part initiative designed to excite youth about the thrill of two wheels by engaging them at an early age and teaching them how to ride.

The Kids Zone with Strider, the latest addition to Discover The Ride, will elevate the industry-leading new rider program by introducing two experiential courses geared toward all riders ages two through 15 at each stop along the 2021 tour. To complement the onsite attraction and extend support to the local community, the organizers of the Progressive IMS Outdoors tour join the All Kids Bike movement dedicated to teaching all children in America how to ride in kindergarten PE classes.

According to the announcement, the two initiatives spotlight the Progressive IMS Outdoors tour’s dedication to nurturing young riders and building the next generation of powersports enthusiasts, while also providing more young kids the opportunity to learn balance, develop essential riding skills, build confidence and foster a love for two wheels.

“Discover The Ride is the industry’s most notable program breaking down barriers to entry for those interested in learning how to safely and comfortably ride two wheels — we are honored to join the program via The Kids Zone and extend this learning opportunity to more people,” said Ryan McFarland, CEO and founder of Strider. “Imparting excitement for outdoor-based activities to the younger generation is central to who we are at Strider. We look forward to putting smiles on kids’ faces at IMS Outdoors; whether they’re experienced on two wheels or are learning the art of balance, we have a course for everyone… we’re also excited to be partnering with the Progressive IMS Outdoors tour to bring the kindergarten PE Learn-To-Ride program to more schools across the U.S., giving more kids the opportunity to learn this milestone skill. This level of community support is instrumental in shaping how kids perceive and engage with two wheels for the rest of their lives.”

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