top ten six
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Yamaha Motor to change corporate logo, unveils 70th anniversary logo
Yamaha Motor will change the design of its corporate logo for the first time in 27 years as it also…
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Harley-Davidson of Rock Hill acquired by Baker VTwin2
New ownership has deemed the store Dog House Harley-Davidson, and it will operate out of the same facility, built by…
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Windy City to consolidate another Harley store
The Harley dealership in Rosemont, Illinois, is being moved to make way for a new restaurant to be opened in…
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Bell County Motoworks falls victim to fraudulent cashier’s check scheme
According to a report on KCEN 6 News' website, the Temple Police Department is investigating a series of forgery incidents…
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Massimo releases full-featured T-Boss 1000 UTV
The Massimo Group has announced the launch of the new T-Boss 1000 UTV, which it claims is the "best equipped…
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Smoky Mountain Harley-Davidson merges with automotive group
Smoky Mountain has seven locations and was founded by Scott Maxxux in 2004. Maddux says he has worked with the…
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Harley receives $89 million grant for electric motorcycle production at York plant
The funding comes from the Domestic Manufacturing Conversion (DMC) Grant program, an Inflation Reduction Act (IRA) provision that supports domestic…
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Suzuki unveils first selection of 2025 motorcycles and ATVs
Suzuki reveals 2025 DualSport, Sport, Cruiser, Scooter, Offroad, and Youth ATV models.Â
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PSB opens 2024 Honors Awards nomination forms
PSB has opened the 2024 Best-In-Class, 40 Under 40 and Women With Spark nomination forms and invites industry people to…
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Video: George Chaconas of Performance Brokerage talks about 2024
PSB Editor Brendan Baker caught up with George Chaconas of Performance Brokerage Services at AIMExpo in February to discuss the…
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Ski-Doo reveals 2025 lineup at Global Product Reveal in Quebec
Powersports Business joined Snow Goer magazine in Quebec, Canada, this week to attend the 2025 Ski-Doo Global Product Reveal.
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Kawasaki reveals Ridge SxS in battle for premium utility segment
Kawasaki finally took the wraps off its new groundbreaking UTV, the 2024-’25 Ridge with its high-end features aimed at the…
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CFMOTO and Potential Motors announce industry-first ADAS technology for OHVs
The innovation program marks the first commercial integration of Potential’s AI-trained Terrain Intelligence technology and Off-Road OS control system into…
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Turn 14 Distribution gives update on transition into powersports
Turn 14 Distribution recently released a news statement addressing its transition into powersports after it acquired the assets of Tucker…
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Young Powersports XL Centerville to host grand opening
The Utah dealership opened in August, carries 12 brands, and houses a coffee shop, a barber, and a nail technician.
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Massimo Motor appoints Dave McMahon as chief media officer
McMahon will use his industry expertise to contribute to the growth of the Massimo portfolio of brands and products, including…
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Sea-Doo, Manitou push limits with 2024 watercraft reveal
BRP Inc. continues to push the boundaries with the 2024 Sea-Doo and Manitou product lineup featuring key performance and styling…
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Governor of California proposes 300% boat registration fee hike
Boating organizations are concerned that under the proposal, the fee increase would not go to boating programs and services.
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Ed Morse Automotive Group acquires Colorado dealerships
The Ed Morse Automotive Group acquires two dealerships in Grand Junction, Colorado, adding 37 employees to its over 2,000 employee…
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RumbleOn announces significant corporate governance moves
RumbleOn's board is implementing enhancements to improve its diversity, broaden the expertise and skillsets of its directors, and heighten the…
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