Ed Morse Automotive Group acquires Colorado dealerships

The Ed Morse Automotive Group has acquired Grand Junction Harley-Davidson and Grand Junction Powersports of Colorado. The dealerships, located at 2747 Crossroads Blvd, will be rebranded to Teddy Morse’s Grand Junction Harley-Davidson and Teddy Morse’s Grand Junction Powersports.

These acquisitions add to the company’s increasing Harley-Davidson and powersports footprint across the country, joining its other locations in Daytona, Austin, San Antonio, Beaumont, and St. Robert.

“This is our first acquisition into the beautiful and vibrant state of Colorado, something we are tremendously excited about,” says Teddy Morse, chairman and CEO of the automotive group. “These well-established dealerships have a loyal following of passionate on-road and off-road enthusiasts, and we look forward to supporting the incredible staff there and delivering world-class customer service.” 

Grand Junction Harley-Davison was established in 1996 and is located on the western slope of Colorado in the heart of one of the most beautiful motorcycle touring regions. Grand Junction Powersports sells new and preowned BMW Motorrad and KTM motorcycles, as well as brands like GasGas, Timbersled, Intense, and Royal Enfield. Both dealerships serve Grand Junction and its surrounding areas including Glenwood Springs, Aspen, Vail and Durango.

The Ed Morse Automotive Group is headquartered in Delray Beach, Florida, and has been family-owned for over 75 years. This acquisition will add 37 employees to its over 2,000-plus employee base, growing its locations to 43 dealerships, 80 franchises and 30 automotive and motorcycle brands.