top ten six
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Honda overhauls Pioneer 1000 lineup for 2026, adds enclosed HVAC-equipped Elite model
The overhaul comes as Honda marks the 10th anniversary of the Pioneer 1000 platform. The overhaul includes its first fully…
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Kawasaki expands 2026 ORV lineup with new Teryx H2 models, updated Brute Force 450 and broad Ridge range
With new sport side-by-sides, refreshed ATVs and an expanding premium utility portfolio, Kawasaki’s 2026 ORV strategy positions dealers to cover…
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Massimo plans to launch new fully enclosed, HVAC-equipped UTV
The Sentinel 1500 is still under development, and additional information regarding specs, features, and availability will be announced later in…
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Harley-Davidson elevates Bill and Karen Davidson in leadership shift aimed at re-energizing dealers
At the center of the leadership moves are expanded roles for Bill Davidson and Karen Davidson, two of the most…
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Norton Motorcycles prepares for its next chapter with 2026 model launch
After being acquired by TVS Motor Company in 2020, Norton Motorcycles officially announced the company's rebirth with four new models…
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Suzuki modernizes iconic “S” emblem for first time in 22 years
The new emblem keeps the instantly recognizable “S” silhouette that has symbolized Suzuki since 1958, but trades the 3D chrome…
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Sonic Powersports tops 1,100 bike sales at Sturgis
Across its five dealerships in the Black Hills, including flagship locations Black Hills Harley-Davidson and the newly opened Sturgis Harley-Davidson,…
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Colby Raha breaks another world record at Sturgis
Motocross daredevil Colby Raha successfully launched 205 feet on a Harley V-Twin Motorcycle at the Record Breakers event at the…
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Suzuki rolls out first wave of 2026 models headlined by new GSX-8T and GSX-8TT
Suzuki’s first 2026 wave highlights a balanced mix of new model development and proven performers. With the addition of the…
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Ural Neo 500 sidecar set to launch in U.S. by 2026
The Neo 500 will be the first release from Ural Neo, a new sub-brand under IMZ-Ural aimed at building simpler,…
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Arctic Cat ramps up production, restores more than 300 jobs at Minnesota facility
Just two weeks after the Arctic Cat acquisition, the Thief River Falls, Minnesota-based company announces new plans that will aggressively…
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Harley board member quits due to ‘underperformance’ and ‘cultural depletion’
Jared Dourdeville, partner at New York-based H Partners Management and an independent board director at Harley-Davidson since 2022, abruptly resigned…
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Polaris CEO gives strategy overview in Capital Markets Day report
Polaris provided an overview of the powersports industry and the company's long-term strategy to remain an industry leader while executing…
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Honda celebrates 50th anniversary of Gold Wing with 2025 models
For the 2025 model year, the Gold Wing features wireless compatibility for Apple CarPlay and Android Auto, and aesthetic updates.
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Yamaha Motor to change corporate logo, unveils 70th anniversary logo
Yamaha Motor will change the design of its corporate logo for the first time in 27 years as it also…
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Harley-Davidson of Rock Hill acquired by Baker VTwin2
New ownership has deemed the store Dog House Harley-Davidson, and it will operate out of the same facility, built by…
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Windy City to consolidate another Harley store
The Harley dealership in Rosemont, Illinois, is being moved to make way for a new restaurant to be opened in…
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Bell County Motoworks falls victim to fraudulent cashier’s check scheme
According to a report on KCEN 6 News' website, the Temple Police Department is investigating a series of forgery incidents…
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Massimo releases full-featured T-Boss 1000 UTV
The Massimo Group has announced the launch of the new T-Boss 1000 UTV, which it claims is the "best equipped…
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Smoky Mountain Harley-Davidson merges with automotive group
Smoky Mountain has seven locations and was founded by Scott Maxxux in 2004. Maddux says he has worked with the…
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