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Polaris CEO gives strategy overview in Capital Markets Day report
Polaris provided an overview of the powersports industry and the company's long-term strategy to remain an industry leader while executing…
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Honda celebrates 50th anniversary of Gold Wing with 2025 models
For the 2025 model year, the Gold Wing features wireless compatibility for Apple CarPlay and Android Auto, and aesthetic updates.
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Yamaha Motor to change corporate logo, unveils 70th anniversary logo
Yamaha Motor will change the design of its corporate logo for the first time in 27 years as it also…
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Harley-Davidson of Rock Hill acquired by Baker VTwin2
New ownership has deemed the store Dog House Harley-Davidson, and it will operate out of the same facility, built by…
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Windy City to consolidate another Harley store
The Harley dealership in Rosemont, Illinois, is being moved to make way for a new restaurant to be opened in…
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Bell County Motoworks falls victim to fraudulent cashier’s check scheme
According to a report on KCEN 6 News' website, the Temple Police Department is investigating a series of forgery incidents…
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Massimo releases full-featured T-Boss 1000 UTV
The Massimo Group has announced the launch of the new T-Boss 1000 UTV, which it claims is the "best equipped…
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Smoky Mountain Harley-Davidson merges with automotive group
Smoky Mountain has seven locations and was founded by Scott Maxxux in 2004. Maddux says he has worked with the…
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Harley receives $89 million grant for electric motorcycle production at York plant
The funding comes from the Domestic Manufacturing Conversion (DMC) Grant program, an Inflation Reduction Act (IRA) provision that supports domestic…
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Suzuki unveils first selection of 2025 motorcycles and ATVs
Suzuki reveals 2025 DualSport, Sport, Cruiser, Scooter, Offroad, and Youth ATV models.
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