top ten seven
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Harley brings Rev Max production back to U.S. as part of ‘Back to the Bricks’ strategy
Harley-Davidson says the production move underscores its commitment to American workers, dealers and riders while reinforcing the brand's identity as…
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Crown Automotive acquires Boswell’s Country Roads Harley-Davidson
Consolidation continues among Harley stores throughout the U.S., as Boswell's Country Roads Harley-Davidson joins Crown Automotive and PowerSports Group.
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Mike Kennedy’s next chapter: Leading Indian Motorcycle into its post-Polaris era
PSB sat down with the newly appointed CEO of Indian Motorcycle, Mike Kennedy, to discuss what's next for America's oldest…
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Harley announces new styling options, including chrome finishes
Harley-Davidson's new chrome option will be available for the Road Glide 3 and Low Rider S models; a solo option…
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Harley-Davidson details reset plan as Q4 loss widens
North America retail sales declined 13% for the full year but rose 5% in the fourth quarter, driven by strength…
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Arctic Cat acquires enduro snowmobile brand Widescape
Arctic Cat is expanding its winter recreation portfolio with the acquisition of Widescape, a brand known for its stand-up enduro…
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Arctic Cat loads up a deep Cross-Country lineup for 2025-26 season
Cross-country racing has long been a proving ground for Arctic Cat, mirroring the real-world riding dealers see every day. The…
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RideNow consolidates, rebrands two Arizona Harley stores
The merger will bring two RideNow Harley-Davidson dealerships in Tucson, Arizona, under one roof, with the newly merged stores rebranded…
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Snow Goer’s John Prusak joins Arctic Cat, strengthening brand’s industry connection
For more than 30 years, Prusak was a central figure at EPG Media, where he shaped Snow Goer into one…
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Yamaha releases 2026 ATV lineup, including 70th anniversary models
Yamaha's off-road sport and utility ATV lineup includes the Grizzly, Kodiak, Raptor, and YFZ models, as well as a special…
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Dealer buys fourth Harley-Davidson dealership
In what is now his fourth Harley-Davidson dealership acquisition in the last two years, Steven Towers says he remains bullish…
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Powersports entrepreneur Curtis Leaverton passes in tragic accident
Leaverton passed away on July 12 in a freak accident near his home while on a morning bicycle ride while…
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BRP reports first quarter financial results
BRP reports that its first-quarter revenue decreased $153 million compared to Q1 last year, as the company reduces its seasonal…
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Harley-Davidson clashes with shareholders in high-stakes boardroom fight
The conflict centers on board control and the succession process for outgoing CEO Jochen Zeitz, with both sides vying for…
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Harley-Davidson nominates replacement for empty board seat
Harley-Davidson recently announced in a SEC filing that it has picked its preferred candidate to fill Jared Dourdeville's seat on…
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Daytona tourism officials report attendance dip for Bike Week 2025
According to a news report, a significant dip in visitors to Bike Week 2025 in Daytona Beach has created concern among the…
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Kawasaki reveals premium electric neighborhood vehicle
Kawasaki’s first-ever electric four-wheeled vehicle is more than just a way to cruise the neighborhood or run errands. Now, you…
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Orlando dealer acquires third location
On May 1, Nate Stickney acquired his third location. He brought Indian Motorcycle Orlando and Ducati Orlando under the same…
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NPDA reveals 2025 board of directors election results
The six incumbents running for re-election all held their seats for another two years. One new member joins the board.
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Rob Greenwald returns to Accelerate in January 2025
Powersports Business is happy to announce that Rob Greenwald, a highly regarded speaker and trainer, will return to the Accelerate…
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